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Petcare startup Supertails raises $30 Mn led by Venturi Partners

EntrackrEntrackr · 1m ago
Petcare startup Supertails raises $30 Mn led by Venturi Partners
Medial

Petcare startup Supertails raises $30 Mn led by Venturi Partners Petcare startup Supertails has raised $30 million in a funding round led by Venturi Partners. The round also saw participation from Nippon India Alternative Investments, Titan Capital, Winners Fund, and existing investors including Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital. The proceeds will be used to expand its clinic network, scale at-home services, strengthen fulfillment infrastructure, and enhance personalization across its platform as it grows across urban India. According to Entrackr’s estimates, Supertails is valued at around $130 million on a post-money basis. Founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails caters to the evolving needs of pet parents through its customized offerings. The Supertails app offers a wide range of pet food, treats, accessories, and other essentials, positioning the company as a full-stack digital platform for pet care and parenting solutions. Supertails has also rolled out at-home veterinary services covering consultations, vaccinations, and preventive care. In addition, the startup operates quick delivery services in Bengaluru, offering more than 30,000 pet care products, including pharmacy items, and plans to expand rapid delivery to its top cities. Beyond services, Supertails has expanded into categories such as fresh pet meals and essentials, and has onboarded over 500 brands on its platform. The company has built a nationwide network of more than 100 veterinarians, including specialists and tele-vets. To date, the company has raised around $51 million, including its $15 million Series B round. Prior to that, Supertails raised $10 million in its Series A round and $2.6 million in seed funding. Supertails’ revenue increased to Rs 108.26 crore in FY25 from Rs 64.63 crore in FY24. The company reported a loss of Rs 52.47 crore in FY25, compared to a loss of Rs 41.13 crore in FY24.

Pet care startup Supertails scoops up $15 Mn in Series B

EntrackrEntrackr · 2y ago
Pet care startup Supertails scoops up $15 Mn in Series B
Medial

Full-stack pet care startup Supertails has raised Rs 125 crore (approximately $15 million) in a Series B funding round led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC. This funding will be deployed towards enabling business growth through the acquisition of new customers and investments in technology, along with the expansion of healthcare services including Supertails Pharmacy, the firm said in a press release. Supertails also plans to use the funds to foray into offline business strategy and build an omnichannel experience for consumers. In November 2022, the company raised $10 million in a Series A funding round in a mix of equity and debt led by Fireside Ventures. It has scooped up $27.5 million since its inception in June 2021. Founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails addresses the evolving needs of pet parents through their customised offerings. The Supertails app provides assortment of food, treats, accessories, and other pet essentials. Also Read: Amid pet care industry boom, PawPurrfect bets on convenience and healthcare To further support pet parents, the firm has introduced a pet pharmacy on its platform, becoming a full-stack platform offering pet supplies, online vet consultations, online behavior training, and a pet pharmacy. Supertails’ revenue from operations jumped 4.2X to Rs 33 crore during FY23 as compared to Rs 7.82 crore in FY22. As per startup data intelligence platform TheKredible, its losses surged 2.6X to Rs 30.6 crore in FY23 against Rs 11.65 crore in FY22. Supertails aims to double down on its growth and expansion plans to achieve an ARR of Rs 500 crore in the next two years. As per studies, the pet population in India stands at approximately 35 million, growing at a CAGR of 15% with a potential market size of $5 billion and Supertails aims to solidify its position as a leading player in the space. It competes with Heads Up For Tails, Goofy Tails, and JustDogs, among others. Heads Up For Tails emerged as the largest funded startup in this segment which raised $37 million in a Series A funding round led by Verlinvest and Peak XV Partners.

Petcare startup Supertails crosses Rs 100 Cr revenue in FY25; losses surge 28%

EntrackrEntrackr · 18d ago
Petcare startup Supertails crosses Rs 100 Cr revenue in FY25; losses surge 28%
Medial

Petcare startup Supertails crosses Rs 100 Cr revenue in FY25; losses surge 28% Petcare startup Supertails reported a 68% year-on-year jump in operational revenue, surpassing Rs 100 crore in FY25, while its losses widened 28% to Rs 52.5 crore amid ongoing expansion. Supertails’ revenue from operations surged 68% to Rs 108.3 crore in FY25, compared to Rs 64.6 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC). Founded in 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails addresses the evolving needs of pet parents through customised offerings, positioning itself as a full-stack digital platform for pet care and parenting solutions. The Supertails app offers more than 30,000 pet care products, including pet food, treats, accessories, healthcare products, and other essentials. The sale of these products accounted for nearly 95% of its total operating revenue, which stood at Rs 102.5 crore. It also provides veterinary services, including consultations, vaccinations, grooming, and preventive care at home or through its clinics. These services contributed Rs 2.65 crore during the period. The rest of the operating revenue came from franchise fees and through ad monetisation. The company also earned Rs 5 crore from non-operating sources such as gain from investments and interest income, this pushed its total income to Rs 113.3 crore in FY25. On the cost side, the cost of materials was the largest expense, accounting for 50% of the overall expenditure. This cost rose 45% to Rs 83.3 crore in FY25, while employee benefit expenses increased 15% year-on-year to Rs 25.3 crore for Supertails. Supertails spent Rs 22.9 crore on marketing in FY25 to boost its sales, a 37% increase from FY24. Other overheads such as shipping charges, legal and professional fees, warehousing costs, and software charges added Rs 34.3 crore to its expenses. Overall expenses surged 53% to Rs 165.8 crore in FY25 from Rs 108.4 crore in FY24. In the end, although Supertails’ operating revenue growth outpaced its expense growth, its losses still widened 28% to Rs 52.5 crore in FY25 from Rs 41 crore in FY24. Its ROCE and EBITDA margin stood at -52.58% and -48.9% respectively. On a unit basis, the company spent Rs 1.53 to earn every rupee of revenue in FY25, a marginal improvement over FY24. As of March 2025, the Bengaluru-based firm held cash and bank balances of Rs 39 crore, while its total current assets stood at Rs 100 crore. To date, the company has raised around $51 million, including its most recent $30 million round led by Venturi Partners with participation from Nippon India, Titan Capital, Fireside Ventures, RPSG Capital Ventures, and others.

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