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Truth & Hair raises Rs 2.5 Cr from Varun Alagh on Shark Tank India

EntrackrEntrackr · 3h ago
Truth & Hair raises Rs 2.5 Cr from Varun Alagh on Shark Tank India
Medial

Truth & Hair raises Rs 2.5 Cr from Varun Alagh on Shark Tank India Truth & Hair has raised Rs 2.5 crore from Varun Alagh after appearing on Shark Tank India. The proceeds will be deployed towards product innovation, marketing, and strengthening retail and digital distribution. The brand also plans to invest in consumer education around hair texture diversity and scalp health. Founded by Saumya Alagh and Shailesh Singh, Truth & Hair operates in the hair beauty and styling segment, with a focus on hair makeup, styling products, and scalp-first care. The brand positions itself beyond traditional hair care categories such as shampoos and conditioners. Truth & Hair offers products including root touch-up hair mascara, flyaway wands, curly hair stylers, and texture-specific cleansing and conditioning ranges. The company focuses on developing products tailored to different hair textures such as straight, wavy, and curly hair. Truth & Hair plans to expand its portfolio in hair makeup and styling, deepen its science-led formulations, and build an omnichannel presence across India as it scales its operations following the Shark Tank India appearance.

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D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures

EntrackrEntrackr · 5m ago
D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures
Medial

D2C pickle brand FarmDidi raises Rs 7 Cr led by Samved Ventures FarmDidi, a D2C pickle brand that empowers rural women entrepreneurs, has raised over Rs 7 crore in a seed funding round led by Samved Ventures. The round also saw participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis. The proceeds will be used to strengthen the team, invest in R&D, enhance tech-led quality systems, and expand its community of rural women entrepreneurs (“Didis”) from 2,000 to over 5,000 in the coming years. Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi enables rural women to produce homemade, chemical-free pickles and condiments at the farmgate. The firm blends traditional recipes with modern food safety protocols, ensuring clean-label products that capture the authentic taste of Indian kitchens while meeting today’s quality standards. “FarmDidi was built on the belief that the food from our grandmothers’ kitchens could also empower thousands of women. With this funding, we will strengthen our R&D, scale our women-led micro-units, and continue to give consumers access to traceable, tested, and authentic homemade food. Our vision is to make FarmDidi a household name while creating sustainable livelihoods at scale,” said Manjari Sharma, CEO of FarmDidi. FarmDidi, which appeared on Shark Tank India Season 3, secured a funding deal of Rs 1 crore from Shark Tank judges Vineeta Singh and Peyush Bansal. FarmDidi claims to have scaled rapidly, operating at an ARR of Rs 18 crore, fulfilling over 30,000 monthly orders. The company claims it is the number 1 pickle brand on Amazon in India, with 4 of the top 10 best-sellers. It competes with Mother’s Recipe and Priya Pickles and operates on a tech-enabled model involving community participation.

Varun Alagh increases his stake in Honasa to 32.45% via Rs 50 Cr block deal

EntrackrEntrackr · 1m ago
Varun Alagh increases his stake in Honasa to 32.45% via Rs 50 Cr block deal
Medial

Varun Alagh increases his stake in Honasa to 32.45% via Rs 50 Cr block deal Mamaearth’s parent Honasa Consumer’s co-founder and promoter Varun Alagh has increased his equity stake in the company through a block deal on December 29, 2025. According to Honasa’s exchange filing, Alagh bought 18,51,851 equity shares, representing 0.57% of the company’s total share capital, at Rs 270 per share, taking the transaction value to about Rs 50 crore. As disclosed on the NSE, these shares were purchased from Fireside Ventures Investment Fund. Following this acquisition, his total shareholding has risen to 10.56 crore shares, accounting for 32.45% of Honasa’s equity. The filing further added that the aggregate shareholding of the promoter and promoter group has increased to 35.54%, translating into 11.56 crore shares. The development comes soon after Honasa’s strategic entry into the men’s grooming market with the acquisition of South India-focused Reginald Men. The company has picked up a 95% stake in BTM Ventures Pvt Ltd, the owner of Reginald Men through a secondary transaction at Rs 195 crore. In terms of financials, Mamaearth’s revenue increased 16.5% to Rs 538 crore in Q2 FY26 from Rs 462 crore in Q2 FY25. The Gurugram-based company reported profit after tax of Rs 39 crore in Q2 FY26, as compared to a loss of Rs 18.56 crore in Q2 FY25. During the quarter ending September 2025, the company also picked up 25% stake in Couch Commerce Private Limited which owns brand “Fang Oral Care” for a consideration of upto Rs 10 crores. Mamaearth parent’s shares are trading at Rs 275 per share (as of 15:25 PM), with a total marketing capitalization of Rs 8,955 crore ($1 billion).

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