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If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

2 Different Perspectives hardly concludes! Until Unless there is a goal to get some outcome!

Only a well-funded LinkedIn campaign could convince people to put Xiaomi and Apple in the same league-because let's be real, brand perception doesn't change overnight. It's fascinating how strategic marketing can shape narratives, making a budget-fr

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

BRAND POSITIONING 🧘‍♂️📈 You might have heard🦻 many failure start-up stories (especially in B2C). The founders👤 might be complaining that, "our product📦 is really good and we've got good feedbacks, but it FAILED or in loss 📉." "*That's not bec

One of my startup clients recently faced a tough situation — after building their brand for 2 years, they found out someone else had already registered the trademark. They had to change their name, redesign everything, and lost the trust they had wo

Today brands are fighting for Brain Estate. In today’s customer’s mind ; there is the space for only few brands which catch their attention ( of course they can’t remember almost all brands in the market). These days where the market is cluttered wit

While some might credit this growth to Apple's innovative features, aggressive marketing, brand positioning, etc. However, it's the following statistic that tells us the entire story behind this growth: 70% of iPhone purchases in India are on EMIs.