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ADITYA
Aditya Kumar Jha | P...ย โขย 6m
Day 16 of my 30-day Business & Entrepreneurship series Two companies can sell similar products โ but grow in completely different ways. The secret lies in their Growth Model: Product-Led Growth (PLG) vs. Sales-Led Growth (SLG). Product-Led Growth (PLG): โ The product does the selling. โ Free trials, freemium models, intuitive onboarding. โ Efficient, scalable, and data-driven. โ Example: Zoom, Canva. Sales-Led Growth (SLG): โ Growth powered by sales teams. โ Demos, tailored pitches, deep relationships. โ Great for complex or high-ticket products. โ Example: SAP, Oracle. Customer Journeys: โ Self-Serve (PLG): Easy sign-up, immediate value. โ High-Touch (SLG): Personalized calls, longer cycles. Key Metrics to Watch: โ Activation rate (are users seeing value fast?). โ Retention (are they sticking around?). โ Conversion (free โ paid). โ Expansion revenue (upgrades, add-ons). ๐ The big takeaway: Neither PLG nor SLG is โbetter.โ The right model depends on your product, your customer, and your price point. Read here - https://www.linkedin.com/pulse/day-16-slg-plg-model-aditya-kumar-jha-zaluc See you on Day 17 โ where weโll explore the metrics that truly matter for sustainable growth. #Entrepreneurship #Startups #PLG #SLG #GrowthStrategy #30DayChallenge
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