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ADITYA

Aditya Kumar Jha | P... • 4m

Day 16 of my 30-day Business & Entrepreneurship series Two companies can sell similar products — but grow in completely different ways. The secret lies in their Growth Model: Product-Led Growth (PLG) vs. Sales-Led Growth (SLG). Product-Led Growth (PLG): – The product does the selling. – Free trials, freemium models, intuitive onboarding. – Efficient, scalable, and data-driven. – Example: Zoom, Canva. Sales-Led Growth (SLG): – Growth powered by sales teams. – Demos, tailored pitches, deep relationships. – Great for complex or high-ticket products. – Example: SAP, Oracle. Customer Journeys: – Self-Serve (PLG): Easy sign-up, immediate value. – High-Touch (SLG): Personalized calls, longer cycles. Key Metrics to Watch: – Activation rate (are users seeing value fast?). – Retention (are they sticking around?). – Conversion (free → paid). – Expansion revenue (upgrades, add-ons). 👉 The big takeaway: Neither PLG nor SLG is “better.” The right model depends on your product, your customer, and your price point. Read here - https://www.linkedin.com/pulse/day-16-slg-plg-model-aditya-kumar-jha-zaluc See you on Day 17 — where we’ll explore the metrics that truly matter for sustainable growth. #Entrepreneurship #Startups #PLG #SLG #GrowthStrategy #30DayChallenge

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Mr Gani

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[SE 2/∞] What do you think should be a healthy growth split a company should consider across PLG (Product Led Growth), SLG (Sales Led Growth) and MLG (Marketing Led Growth)? For me: PLG: 70% (shows strength of the product) SLG + MLG: 30% Thoughts

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ADITYA

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