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ADITYA

Aditya Kumar Jha | P... • 4m

Day 15 of my 30-day Business & Entrepreneurship series You can have the best product in the world, but if no one knows about it, it’s game over. That’s where a Go-to-Market (GTM) Strategy comes in. Think of GTM as your launch blueprint — the plan for how your product reaches customers, stands out from competition, and scales. What’s in a GTM Strategy? – Product Positioning: How do you want to be perceived? – Target Customers: Who exactly are you aiming for? – Key Messages: What’s your hook? – Distribution Channels: Where and how will you sell? When Do You Need One? – New product launch – Entering a new segment – Pivoting your business – Reigniting adoption when growth slows Engines of Growth (GTM Motions): – Product-Led Growth (Slack, Zoom) – Inbound (HubSpot’s content strategy) – Outbound (Salesforce’s direct sales) – Event-Led (conferences, webinars) – Partner-Led (Shopify’s ecosystem) – Community-Led (Notion’s templates & creators) Startup Archetypes & GTM Fit: – SaaS → PLG or Outbound – DTC → Brand + social media – Marketplace → Balancing both sides – Hybrid → Blending motions 👉 The big takeaway? A strong GTM strategy bridges the gap between a great product and a real business. Read here - https://www.linkedin.com/pulse/day-15-gtm-model-aditya-kumar-jha-mez0c See you on Day 16 — where we’ll dive into sales strategy and how to turn interest into revenue. hashtag#Entrepreneurship hashtag#Startups hashtag#GTM hashtag#GrowthStrategy hashtag#BusinessLaunch hashtag#30DayChallenge hashtag#LearnAndBuild

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Raj Radhekrishna

Enterpreneur • 4m

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