Framework: Funding + Hiring = GTM Insight(to understand a startup’s next strategic moves) Every funding round is a signal Seed/Pre-Seed - Finding PMF Series A - Building early GTM (sales/growth hires) Series B+ - Doubling down on what works: scaling channels, geos, partnerships Who’s hiring post-raise reveals their strategy: Sales (AEs, SDRs) - Outbound GTM ramp Growth (Growth PMs, Paid Marketing) - Testing scalable digital channels CS, RevOps, Enablement - Maturing sales org, focus on retention & efficiency Role priorities tell the story: Sales - Outbound push, high ACV Growth - Digital-first scaling RevOps/Enablement - Efficiency & unit economics Customer Success - Retention & upsell Marketing - Long-term moat building Next 6 months? SDRs - Pipeline build Growth + Paid Ads - CAC tests, funnel scale CS + Enablement - Retention & upsell International hires - Geo expansion Example: Series A startup hires 3 SDRs, 1 Growth PM, 1 Paid Media Lead - shows aggressive GTM build and demand scaling.
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