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Mehul Fanawala
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The Clueless Company • 20d
SaaS Audit #1: Chief Every SaaS founder dreams of a smooth user journey… But sometimes, even great startups unintentionally create roadblocks that hold users back. Recently, I explored Chief’s website and found a few areas where small changes could make a big difference. Sharing them here as learning points so other SaaS teams can check their own sites too 👇 [1] Blog consistency: The last post was in July, before that in April. Irregular updates can make users (and Google) think the brand has gone quiet. [2] Indexing issue: Out of 12 blogs, only 2 show up on Google. That’s a lot of valuable content not reaching its audience. [3] Release notes: Only one update listed (from April 9th). If there are more, documenting them helps build trust and transparency. [4] Product documentation: A cleaner UI/UX could make it easier for users to learn quickly. [5] Demo form: It accepts emails like a@b. com. While easy for testing, it can invite junk leads. [6] Post-demo flow: After submitting, users see a confirmation page instead of being redirected to the booking calendar. A direct redirect could boost demo bookings. [7] Sign-up options: Limited to Google, Microsoft, or Slack. No email/password option. Curious choice, might be intentional, but worth noting. [8] Sign-up error: When I tried registering, I got stuck at an error message, which meant I couldn’t explore further. None of these are deal-breakers on their own. But together, they add friction, and in SaaS, even small frictions can slow down growth. That’s why I’m starting this weekly audit series: 3 times a week, I’ll review the websites of recently funded B2B SaaS startups and share quick, actionable observations. The goal? To help founders, marketers, and growth teams spot similar gaps in their own websites and fix them before they cost conversions. Because sometimes the fastest way to grow is not by adding *new features*, but by removing *tiny obstacles*.
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