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How Page Speed Optimization Impacts Your Website Audit Results Page speed optimization plays a crucial role in the outcome of any website audit. A slow-loading site not only frustrates users but also negatively impacts your search engine rankings. During a technical SEO audit, tools like Google PageSpeed Insights and GTmetrix evaluate your site's speed and performance metrics, which directly affect how search engines assess your website. A thorough site performance audit reveals the areas slowing down your website, such as uncompressed images, render-blocking resources, or excessive scripts. These issues, if left unresolved, can lead to lower engagement, higher bounce rates, and poor conversion. Optimizing page speed helps ensure a smoother user experience, which Google values when ranking websites. Incorporating page speed optimization into your SEO audit checklist is now essential. From leveraging browser caching to minimizing CSS and JavaScript, every step counts toward a healthier, faster website. This not only improves audit scores but also boosts your visibility and credibility in search results. Overall, if your goal is to enhance your digital presence and stay ahead in competitive SERPs, optimizing page speed should be a top priority in every technical SEO audit. It’s one of the most impactful yet overlooked areas in many website audits.
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