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Mehul Fanawala
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The Clueless Company • 2d
SaaS Audit #5: Lumi AI First impressions on a website matter a lot, especially when you’re asking users to book a demo. Even small frictions can quietly reduce conversions. When I explored Lumi AI’s website, here are a few observations that could make the journey smoother and more effective 👇 [1] SEO foundation: The site is missing a canonical tag. While invisible to users, it’s important for search engines to correctly index pages and avoid duplicate content issues. [2] Form validation: On the “Watch Demo” flow, I could submit entries like *a@b. com* and phone number “1.” Stronger validation not only improves data quality but also shows professionalism. [3] Demo booking flow: After form submission, the “Book Personalized Demo” button opens Calendly on the same page. Better to either: 1. Open it in a new tab so users stay on your site, or 2. Embed the calendar directly on your website for a seamless experience. [4] AI readiness assessment: Out of 10 questions, only 1 is mandatory. With so few required answers, results may not be meaningful. Adding more mandatory fields could make the insights stronger. [5] Calendar consistency: Currently, there’s a mix of HubSpot calendar on one page and Calendly on another. It’s best to standardize on one (ideally HubSpot, since it connects directly with CRM). This avoids confusion and eliminates manual entry. None of these issues are critical, but together, they create unnecessary friction. A clean, consistent flow gives prospects confidence that the product will feel the same way. 💡 Takeaway: In SaaS, consistency in the journey builds confidence in the product. ______________________________ This post is part of my SaaS Audit series where I review recently funded startups and share quick, actionable observations. If there’s a SaaS app you’d like me to audit next, drop it in the comments or DM me. I’d be happy to take a look!
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