Back

Decline in Trust: 55% of consumers have reduced trust in brands. Gen Z's Importance: 79% of Gen Z find trust crucial for purchasing. Factors for Decline: Increasing misinformation, ethical concerns, and lack of transparency. Strategies for Brands:

Why it makes sense: YouTube has been flooded with AI-generated voices and recycled content, making it harder for genuine creators to stand out. Prioritizing real voices and original storytelling helps preserve the platform's authenticity and reward

Day 33: Bangalore's Social Entrepreneurs: From Code to Cause with Compelling Stories Forget just coding for cash! Bangalore's social entrepreneurs are weaving tales of change: * Hearty Narratives: Stories that tug at heartstrings inspire action

The Ordinary: Disrupting Beauty with Trust and Transparency While big beauty brands played on insecurities and used flashy ads, The Ordinary took a different path, building a loyal following with a focus on simplicity and science. Created by Brandon

ISSUES FACED BY CLOUD KITCHENS IN INDIA 1. Order Volume Instability What it looks like: High volumes on weekends, almost dead weekdays. Impact: Inventory mismanagement, staff overworking on some days and sitting idle on others. Ground reality: Platfo

Micro-Influencers: Your Startup’s Hidden Asset Micro-influencers have smaller but highly engaged audiences. Their followers trust them like friends, not celebrities. This results in more genuine interactions. Engagement rates with micro-influencers

SEO vs Paid Ads: Which is Better for Your Business? Both SEO (Search Engine Optimization) and Paid Ads (PPC) are effective for gaining online visibility, but they work differently. Here's a quick comparison: SEO (Search Engine Optimization) >Pros:

Content Isn’t Just for Leads It’s for Trust Most of your audience isn’t ready to buy. If you focus solely on capturing leads, here’s what happens: • You alienate them with pushy tactics. • You miss building trust with those who could become loyal c

How to Build Trust among customers ? Here's the Pick ⤵️ 👉 Deliver on promises, every time. 👉 Transparency beats fancy marketing. 👉 Offer value that exceeds expectations. 👉 Listen more, talk less. 👉 Be consistent, not flashy. 👉 Admit mis