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Saw Razorpay’s new ad campaign during the IPL and it instantly stood out. Instead of flashy gimmicks, they featured 35 real startup founders—people who’ve actually built something bold in this country. Each ad felt fresh, relatable, and surprisingly

𝗞𝗮𝗱𝗵𝗮𝗶 𝗺𝗲 𝗺𝗮𝘁 𝗸𝗮𝗵𝗼… 𝘀𝗵𝗮𝗮𝗱𝗶 𝗺𝗲 𝗯𝗮𝗿𝗶𝘀𝗵 𝗵𝗼𝗴𝗶 !! Who would’ve thought a simple old saying could turn into a brilliant marketing idea? Shaadi.com did it — turning everyday kitchen humor into a viral campaign concept! It

What’s the first thing that comes to your mind when you see potholes on the road? Frustration. Delay. A bumpy, uncomfortable ride. Now flip that thought. What if those same potholes became the *highlight* instead of the headache? That’s exactly wh

Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his

Zomato’s success wasn’t just about delivering food—it was about delivering emotions. The brand tapped into a universal trigger: hunger. But not just the physical kind; the hunger for convenience, satisfaction, and connection. Every marketing move—wit

Myntra’s Ultimate Glam Clan is shaking things up by letting everyday shoppers become creators. Users can upload their personal style photos as part of product reviews, and in return, they get rewards like commissions, brand collaborations, and invite

Flipkart Fashion’s End Of Season Sale Hits the Right Notes at a Popular Artist’s Concert Flipkart Fashion has recently come out with its long-awaited End of Season Sale (EOSS). This grand event started on December 7, 2024, and ended on December 13. T

The Liking Principle in marketing is simple yet powerful — people prefer to say “yes” to those they like. Whether it’s a friendly tone, shared values, or attractive visuals, consumers are more likely to trust and buy from relatable brands. When marke

Gamification in Business: Turning Work into Play for Success Ever thought about why people are so hooked on games? It’s the thrill of rewards, challenges, and the sense of achievement. Imagine applying this to your business! 1. Boosting Engagement: