Back

Saw Razorpay’s new ad campaign during the IPL and it instantly stood out. Instead of flashy gimmicks, they featured 35 real startup founders—people who’ve actually built something bold in this country. Each ad felt fresh, relatable, and surprisingly

What’s the first thing that comes to your mind when you see potholes on the road? Frustration. Delay. A bumpy, uncomfortable ride. Now flip that thought. What if those same potholes became the *highlight* instead of the headache? That’s exactly wh

Whatta move Zomato! Zomato, the popular food delivery platform, ingeniously leveraged comedian Samay Raina’s talent in a roast form of marketing to connect with its audience in a humorous and engaging way. By collaborating with Raina, known for his

Myntra’s Ultimate Glam Clan is shaking things up by letting everyday shoppers become creators. Users can upload their personal style photos as part of product reviews, and in return, they get rewards like commissions, brand collaborations, and invite

Flipkart Fashion’s End Of Season Sale Hits the Right Notes at a Popular Artist’s Concert Flipkart Fashion has recently come out with its long-awaited End of Season Sale (EOSS). This grand event started on December 7, 2024, and ended on December 13. T

Gamification in Business: Turning Work into Play for Success Ever thought about why people are so hooked on games? It’s the thrill of rewards, challenges, and the sense of achievement. Imagine applying this to your business! 1. Boosting Engagement:

Snackflix: How Kurkure’s New Wave Is Winning Teen Tastebuds* 🔥 ✅ 3 Key Pointers: - Marketing Tactics: Kurkure’s Snackflix campaign uses TikTok challenges and Instagram reels featuring popular teen influencers, creating viral snack moments that fee

Sara focusing on hair business work being "Mera hi hoga" Short & Sweet: "Sara: Making 'Mera hi hoga' a reality, one business venture at a time." "Sara: Driven by the belief that 'Mera hi hoga,' turning dreams into successful businesses." Motivati

In marketing, success lies not merely in what you say, but how you convey it. India's diverse market showcases this perfectly through brands that master the art of storytelling. Take Paper Boat - they didn't simply launch traditional Indian drinks.