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Mehul Fanawala

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The Clueless Company • 8m

What’s the first thing that comes to your mind when you see potholes on the road? Frustration. Delay. A bumpy, uncomfortable ride. Now flip that thought. What if those same potholes became the *highlight* instead of the headache? That’s exactly what Tata Harrier.ev did with this campaign. They literally turned a bug into a feature. 😁 A pothole-filled road, something we all complain about was framed as “the perfect road” to showcase the car’s comfort and capability. Genius, right? This is the kind of marketing that makes you stop scrolling. It’s bold, it’s cheeky, and most importantly, it’s relatable. Because if you’ve driven in India, you’ve driven on roads like these. And you instantly get why this message hits home. Sometimes the best campaigns don’t come from creating shiny, picture-perfect scenarios. They come from leaning into the flaws of reality and showing how your product thrives in them. 👏 Celebration-worthy move, Tata.

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