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70% of McDonald's US revenue comes from 'drive-thrus'. In India, we have <150 drive-thru locations across all QSR chains combined. But I think India might be an Ideal market for drive-thrus (parking constraints + busy roads) ⤵️ Drive-thru was actua

In this blog, I delve into Cadbury's marketing strategies and consumer behavior insights that underpin its success in the confectionery industry. I examine the role of authoritative endorsements in building trust, as well as the crucial distinction b

With over 21 million bikes and scooters sold every year, riders today are making more informed choices when it comes to tyres. It’s no longer just about picking whatever is available at the nearest shop. Performance, durability, and convenience now p

🚀 Master the Art of PPC Strategy! 🌟 Want to drive more traffic and boost your ROI? Follow these 6 steps to craft a winning PPC strategy: 1️⃣ Define Clear Goals: Know what you want—brand awareness, leads, or sales. 2️⃣ Understand Your Audience: D

'Click, watch, shop: The Consumer Opportunity in India' → Bessemer’s report is a good read on India’s next digital decade. Two shifts really stood out to me - 🥘 Wellness, lifestyle & clean eating → now essentials - Across my friend group and colle

Here are 3 books on sales that most people have never heard of. These 3 books will teach you how to go deep in the mind of your customers and sell anything to anyone using phycology and human behavior. 1 - The H Factor Of Personality - There are 6

How Blog Writing Works ? Let’s face it—some topics are just boring. But here’s the thing: boring doesn’t mean useless. In fact, some of the most “boring” blog posts are the ones that quietly rack up serious traffic. Here’s how to write boring blog

Title: Quick Commerce & The Theory of Evolution – A Modern Instinct Ever wondered why Quick Commerce (like Blinkit, Zepto) became a big hit in India? The answer lies in something ancient — the Theory of Evolution. Back in the day, early humans hun

Here are 5 Ted Talks that will make you smarter and help you grow in life. 1 - How Great Leaders Inspire Action by Simon Sinek - Sinek explores the concept of the Golden Circle and explains why some leaders and organizations inspire action when othe

📢 How Wakefit’s #Gaddagiri campaign cracked the code of cultural, fast, and funny content marketing. 🛏️ “Lafda tab hota, jab tum barabar nai sota.” Wakefit’s latest campaign isn’t just hilarious — it’s strategic. #Gaddagiri is a brilliant case stu