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VCGuy

Believe me, it’s not... • 2m

'Click, watch, shop: The Consumer Opportunity in India' → Bessemer’s report is a good read on India’s next digital decade. Two shifts really stood out to me - 🥘 Wellness, lifestyle & clean eating → now essentials - Across my friend group and colleagues, many are actively choosing healthier alternatives, eating out less, healthy brands discussed. (e.g - 'The Whole Truth') - Brands with clear labels and honest ingredients are able to build serious consumer trust. 📲 Short-form content v/s long form content - Report mentions a 3.6X growth over 5 years in Daily Active Users (DAU) for short videos. I came across an interesting breakdown by Upfluence Inc: Short-form content gets more views and likes, but long-form drives more comments ⤵️ (This is not part of Bessemer's report) One stat I didn’t expect → (₹) UPI → Every 10% rise in usage has correlated with a 7% increase in credit access — with no rise in defaults. ⏭️India’s economy is 60% consumption-driven. Which means: The next decade’s biggest value may come from consumer-first startups solving everyday, high-frequency use cases.

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Please tell me a platform where images and post form content still works, because all the social media platforms support short form video content.

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I write content for short and long form content, koe innovative startup founder jo content strategist dhund rhe h, kindly contact sath milkar kuch aache content output bnayege

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Stop consuming, start creating. Creating is the ultimate form of self-expression and self-improvement. Don't just be a passive consumer of content, be an active creator shaping the world around you.

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Varun Raghav

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Why Linkedin has launched watching the short form content, I woke up and why it is not feeling right why now linkedin is not seems the professional platform which i have used it so well

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