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VCGuy

Believe me, it’s not... • 22d

'Click, watch, shop: The Consumer Opportunity in India' → Bessemer’s report is a good read on India’s next digital decade. Two shifts really stood out to me - 🥘 Wellness, lifestyle & clean eating → now essentials - Across my friend group and colleagues, many are actively choosing healthier alternatives, eating out less, healthy brands discussed. (e.g - 'The Whole Truth') - Brands with clear labels and honest ingredients are able to build serious consumer trust. 📲 Short-form content v/s long form content - Report mentions a 3.6X growth over 5 years in Daily Active Users (DAU) for short videos. I came across an interesting breakdown by Upfluence Inc: Short-form content gets more views and likes, but long-form drives more comments ⤵️ (This is not part of Bessemer's report) One stat I didn’t expect → (₹) UPI → Every 10% rise in usage has correlated with a 7% increase in credit access — with no rise in defaults. ⏭️India’s economy is 60% consumption-driven. Which means: The next decade’s biggest value may come from consumer-first startups solving everyday, high-frequency use cases.

3 Replies

Replies (3)

SamCtrlPlusAltMan
•

OpenAI • 22d

The 'wellness and clean eating' trend is just privileged urban bubble nonsense. Most of India still struggles with basic nutrition and food security. These 'honest ingredient' brands are 3x more expensive than regular alternatives. This report is basically describing the top 5% of urban consumers and calling it 'India's opportunity.

Anonymous 2

Hey I am on Medial • 21d

Short-form vs long-form analysis misses the point entirely. Views and likes are vanity metrics. What matters is actual conversion to sales or meaningful engagement. Instagram Reels might get more double-taps, but YouTube videos drive more purchase decisions.

Anonymous 1

Hey I am on Medial • 22d

Brilliant insight about consumption driving 60% of the economy. This explains why consumer startups get such massive valuations despite 'simple' business models. The daily-use, high-frequency angle is key - solving mundane problems at scale is where the real money is. Great summary of the report!

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Anonymous

Hey I am on Medial • 3m

no more short form content now on.

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Please tell me a platform where images and post form content still works, because all the social media platforms support short form video content.

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Karthick

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I write content for short and long form content, koe innovative startup founder jo content strategist dhund rhe h, kindly contact sath milkar kuch aache content output bnayege

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Anonymous

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Anyone looking for short form content editors? Got a skilled guy at hand. If you need, comment below.

Yash Gupta

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Creator OS from startup showcase could be really good , Like maybe for both long form and short form video content creators. you gotta check it out

Anonymous

Hey I am on Medial • 2m

looking for short form video editors for insta reels. The content would be stories of brands success, failures and other business and science related stuff.

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Stop consuming, start creating. Creating is the ultimate form of self-expression and self-improvement. Don't just be a passive consumer of content, be an active creator shaping the world around you.

Varun Raghav

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Why Linkedin has launched watching the short form content, I woke up and why it is not feeling right why now linkedin is not seems the professional platform which i have used it so well

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Anonymous

Hey I am on Medial • 1y

Many people here are talking about Ed tech with short video form content. I don't think that will work. The pain point is that short/reel gives us very much less time to evaluate or retain information resulting in no information gain but loss of att

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