Title: Quick Commerce & The Theory of Evolution â A Modern Instinct Ever wondered why Quick Commerce (like Blinkit, Zepto) became a big hit in India? The answer lies in something ancient â the Theory of Evolution. Back in the day, early humans hunted. But hunting was uncertain, time-consuming, and risky. So what did they do? They evolved into farmers â bringing food closer, faster, more accessible. From hunting to harvesting â for instant access to food. Today, weâve done it again. Weâve evolved from: Walking to stores Waiting for deliveries To Quick Commerce â groceries at your door in 10 minutes. Just like early man wanted food when hungry, todayâs urban consumer wants it now. Itâs not just convenience. Itâs evolution at work â human behavior adapting to technology. Hey I got this while I'm thinking while almost everyone including founders wondered how and why Q-Com success, this is the one reason I think, other economic and contemporary situations are also reasons
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