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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Don’t rush into building a marketing team before structuring your strategy. As an entrepreneur, start by consulting marketers who’ve already delivered results in your niche. Understand the market, define positioning, pricing, and identify leaks in y

just finished a concept pitch deck for the ivory ladle — a private dining and micro-catering studio designed for intimate, high-end experiences at home this one was all about balancing elegance with clarity: premium visuals, clean storytelling, and a

The past month has been about demonstrating, rather than enlightening. I've done full-scale branding & marketing audits for pre-launch founders across the board — from travel companies to emotionally-led DTC startups. The charge was straightforward

Paul English, co-founder of Kayak, offers key lessons in innovation from his work at Boston Venture Studio. Firstly, differentiate good ideas from bad by rigorous vetting and rapid iteration. Speed and structure are crucial—move fast and refine con

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

: "Most Startups Don’t Need Funding—They Need Focus" 90% of founders I talk to think capital will fix their chaos. Truth is, money multiplies clarity—or confusion. ✅ What you actually need first: – Crystal-clear positioning – A problem worth solving

Web-3 landing: I worked on this POC a few weeks ago. This is not the first time I have worked on a Web-3 application or website design, but I am posting it because it was an interesting concept and the client cared about user experience and accessibi

Why do most startups fail? It's not the product. The challenge: Founders focus on products. I’ve seen it happen. They build, build, build. But here’s the truth: It’s a POSITIONING problem. Ever heard a confusing pitch? "It's X but also Y, for Z?"