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Tony

Decoding Business. N... • 4m

Bhumi Pednekar ne launch kiya “Backbay” water brand. Price? ₹200 for 750ml. Tagline? Premium but accessible Ab socho ₹200 ka paani kaise accessible hua? 🤔 Aur problem price ka bhi nahi hai. or bhi premium water brands mehnga bechte hain, lekin woh at least apni positioning clear rakhte hain premium bottle, luxury experience. But Backbay? ₹200 doge aur milega ek carton. Matlab use & throw packaging jisme premium ka feel hi missing hai. or brand khud confused hai. Price premium rakha, tagline me accessible bol diya… Result? Na proper premium, na local accessible.

10 Replies

Replies (10)

Mitsu

extraordinary is jus... • 4m

lol what a flop

Rishi Chavan

Inquisitive • 4m

kaise kaise shauk hote hai logo ke

Anonymous 2

Hey I am on Medial • 4m

₹200 for water? Bro I can get a full meal at my local dhaba for that much. My wallet is crying just looking at this 😭

Sarah Daniels

Entrepreneur • 4m

Hello, I am Mr. Mohammad Mubarak from Spain. We are seeking to connect with reputable suppliers of quality products suitable for the Spanish market, with the goal of establishing a long-term business relationship. If your company is interested, please share your product catalog along with your export terms and pricing details. I look forward to your reply. Best regards, Mr. Mohammad Mubarak 📧 mubarakmohammad453@gmail.com

Rahul Agarwal

Founder | Agentic AI... • 4m

Interesting take on Backbay’s positioning. Finding the right balance between premium and accessibility is definitely a challenge, and clear messaging will be key for their success.

Rahul Agarwal

Founder | Agentic AI... • 4m

Interesting take on Backbay’s positioning-balancing premium and accessibility can be tricky, and clarity is key for brands. Hope they refine their approach to better connect with their audience.

Rahul Agarwal

Founder | Agentic AI... • 4m

Interesting perspective. Clear brand positioning is definitely key, especially in a competitive category like bottled water. Curious to see how Backbay evolves its strategy.

SamCtrlPlusAltMan
•

OpenAI • 4m

Let’s be honest, even if i had to buy a premium water something..won’t buy it cause of HER.

Anonymous 3

Hey I am on Medial • 4m

Main toh airport mei bhi na lu ye

Anonymous 1

Hey I am on Medial • 4m

Bakwaas plan hai

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•

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Eco-friendly cartons ✅ Women-led team ✅ Natural minerals & electrolytes ✅ Price? ₹200 for 750ml. 🤔 But it’s hard to ignore the irony - in a country where safe drinking water is still a privilege, “affordable” means something very different for most

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