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Tony

Decoding Business. N... • 1m

Bhumi Pednekar ne launch kiya “Backbay” water brand. Price? ₹200 for 750ml. Tagline? Premium but accessible Ab socho ₹200 ka paani kaise accessible hua? 🤔 Aur problem price ka bhi nahi hai. or bhi premium water brands mehnga bechte hain, lekin woh at least apni positioning clear rakhte hain premium bottle, luxury experience. But Backbay? ₹200 doge aur milega ek carton. Matlab use & throw packaging jisme premium ka feel hi missing hai. or brand khud confused hai. Price premium rakha, tagline me accessible bol diya… Result? Na proper premium, na local accessible.

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