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Riyaz Saleem

Growth Marketing Hea... • 23d

Don’t rush into building a marketing team before structuring your strategy. As an entrepreneur, start by consulting marketers who’ve already delivered results in your niche. Understand the market, define positioning, pricing, and identify leaks in your funnel. Run test campaigns to validate your ideas and refine your approach. Achieve product-market fit first. Only once you have clarity on the strategy, outcomes, and gaps — build your team. Structure KPIs aligned with business goals, not assumptions. Strategy first. Team second. That’s how you build a lean, focused marketing engine that actually drives growth.

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