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Ishaan Kundaliya

Learning to unlearn.ย โ€ขย 5m

๐Ÿ“Š Ayurveda Marketing: The Reality Check No One Talks About Everyone loves the โ€œโ‚น5000 crore Ayurvedic marketโ€ headline. But hereโ€™s the fine print nobody puts in their pitch deck: 70% of Ayurveda brands sell less than 500 units a month. The top 5 players eat over 65% of the total market share. In Tier-1 cities, consumers are 3x more likely to buy โ€œAyurvedic-inspiredโ€ products from a modern wellness brand than from a pure Ayurvedic label. Translation? Most brands arenโ€™t losing because their product is bad โ€” theyโ€™re losing because their messaging is stuck in the past while the customer has already moved on. Ayurveda doesnโ€™t need rebranding. It needs reframing โ€” speaking in the language of todayโ€™s health-conscious consumer while staying true to its roots. ๐Ÿ’ฌ Question: If you had to sell Chyawanprash to Gen Z, whatโ€™s the first line of your ad? (And no, โ€œancient recipeโ€ wonโ€™t cut it.)

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