Back

Ishaan Kundaliya

Learning to unlearn.ย โ€ขย 6d

๐Ÿ“Š Ayurveda Marketing: The Reality Check No One Talks About Everyone loves the โ€œโ‚น5000 crore Ayurvedic marketโ€ headline. But hereโ€™s the fine print nobody puts in their pitch deck: 70% of Ayurveda brands sell less than 500 units a month. The top 5 players eat over 65% of the total market share. In Tier-1 cities, consumers are 3x more likely to buy โ€œAyurvedic-inspiredโ€ products from a modern wellness brand than from a pure Ayurvedic label. Translation? Most brands arenโ€™t losing because their product is bad โ€” theyโ€™re losing because their messaging is stuck in the past while the customer has already moved on. Ayurveda doesnโ€™t need rebranding. It needs reframing โ€” speaking in the language of todayโ€™s health-conscious consumer while staying true to its roots. ๐Ÿ’ฌ Question: If you had to sell Chyawanprash to Gen Z, whatโ€™s the first line of your ad? (And no, โ€œancient recipeโ€ wonโ€™t cut it.)

5 Replies
7
Replies (5)

More like this

Recommendations from Medial

Kimiko

Startups | AI | info...ย โ€ขย 2m

Unpopular opinion: Netflix subscriptions are modern cable TV and people are paying for convenience while losing ownership of their entertainment.

Reply
13

Mahendra Mishra

Founder & CEO of Gom...ย โ€ขย 9m

Allopathic vs. Ayurvedic Medicine Allopathic and Ayurvedic medicines offer different approaches to health and healing. Allopathy: It primarily focuses on symptom management and uses drugs or surgery to provide quick relief. This approach often targ

See More
Reply
8
Image Description
Image Description

Wild Kira

/Internet_ย โ€ขย 5m

Why brands sell products cheaper price in platforms like Amazon rather than their website? I saw that maximum d2c brands sell cheaper on platforms like Amazon, flipkart, Blinkit or etc as compared to their website, even tho they have to pay various

See More
8 Replies
1
17
Image Description
Image Description

HEALTH BEYOND HEALING PVT LTD

Health begins after ...ย โ€ขย 8m

Importance of Stochaistic modelling in Ayurveda

3 Replies
5
Image Description
Image Description

Vikas Acharya

Building WelBe| Entr...ย โ€ขย 6m

Inspired by the global success of yoga, Deepak Agarwal launched AURIC in 2019 to take Ayurveda from India to the world, with 70% of its revenue coming from international markets like the USA, UK, and UAE Founded in 2019, AURIC is an Ayurvedic wellne

See More
3 Replies
2
10
Image Description
Image Description

amawid indigo

Hey I am on Medialย โ€ขย 1y

Why brands do not sell water in beverage cans?

27 Replies
1
7

HEALTH BEYOND HEALING PVT LTD

Health begins after ...ย โ€ขย 7m

Expanding the understanding of why stochastic modelling is important for understanding of prakruti modelling in Ayurveda

Reply
Image Description
Image Description

Shivam Kumar

Hustlerย โ€ขย 4m

I am a software engineer, with family business background in Ayurvedic Pharmaceuticals. I am launching an Ai assisted ayurvedic lifestyle app that helps users with wellness and longetivity. I am i need of a cofounder who is creative, has some experi

See More
15 Replies
1
13
Image Description
Image Description

Bhagya Panchal

Marketing Strategist...ย โ€ขย 11m

Dabur India Limited isn't just a brandโ€”it's part of daily life for millions, from your grandma's Chyawanprash to the toothpaste we use at home. But how does it stay so relevant in a fast-changing world? Here's what I learned from the Newsletter of

See More
3 Replies
2
12
Image Description
Image Description

Ahzam Raza

Studentย โ€ขย 2m

โ€œIs Ayurveda Cool Again?โ€ When we say Ayurvedic Energy Bar, what comes to your mind? Too traditional? Super healthy? Not tasty enough? Finally something clean & effective? We're curious: Would YOU try a modern Ayurvedic snack bar if it promised

See More
6 Replies
8

Download the medial app to read full posts, comements and news.