Learning to unlearn.ย โขย 2m
๐ Ayurveda Marketing: The Reality Check No One Talks About Everyone loves the โโน5000 crore Ayurvedic marketโ headline. But hereโs the fine print nobody puts in their pitch deck: 70% of Ayurveda brands sell less than 500 units a month. The top 5 players eat over 65% of the total market share. In Tier-1 cities, consumers are 3x more likely to buy โAyurvedic-inspiredโ products from a modern wellness brand than from a pure Ayurvedic label. Translation? Most brands arenโt losing because their product is bad โ theyโre losing because their messaging is stuck in the past while the customer has already moved on. Ayurveda doesnโt need rebranding. It needs reframing โ speaking in the language of todayโs health-conscious consumer while staying true to its roots. ๐ฌ Question: If you had to sell Chyawanprash to Gen Z, whatโs the first line of your ad? (And no, โancient recipeโ wonโt cut it.)

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Bharatiya Janata Partyย โขย 1m
๐ฟ โจ Prachitee Ayurveda โจ ๐ฟ Experience the Power of Authentic Ayurveda At Prachitee Ayurveda, every product is more than wellness โ itโs the essence of Ayurvedic experience. As the name says โ without Prachitee (Experience), you wonโt believe the e
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Founder & CEO of Gom...ย โขย 11m
Allopathic vs. Ayurvedic Medicine Allopathic and Ayurvedic medicines offer different approaches to health and healing. Allopathy: It primarily focuses on symptom management and uses drugs or surgery to provide quick relief. This approach often targ
See MoreLearning to unlearn.ย โขย 2m
โColgate spent crores on Vedshaktiโฆ and still lost to Patanjali. Why? Because emotions beat science every single time.โ ๐ง People buy with emotion first, justify with logic later. But most Ayurveda brands flip it โ shouting ingredients & lab tests,
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Building WelBe| Entr...ย โขย 8m
Inspired by the global success of yoga, Deepak Agarwal launched AURIC in 2019 to take Ayurveda from India to the world, with 70% of its revenue coming from international markets like the USA, UK, and UAE Founded in 2019, AURIC is an Ayurvedic wellne
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Marketing Strategist...ย โขย 1y
Dabur India Limited isn't just a brandโit's part of daily life for millions, from your grandma's Chyawanprash to the toothpaste we use at home. But how does it stay so relevant in a fast-changing world? Here's what I learned from the Newsletter of
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