Learning to unlearn.ย โขย 6d
๐ Ayurveda Marketing: The Reality Check No One Talks About Everyone loves the โโน5000 crore Ayurvedic marketโ headline. But hereโs the fine print nobody puts in their pitch deck: 70% of Ayurveda brands sell less than 500 units a month. The top 5 players eat over 65% of the total market share. In Tier-1 cities, consumers are 3x more likely to buy โAyurvedic-inspiredโ products from a modern wellness brand than from a pure Ayurvedic label. Translation? Most brands arenโt losing because their product is bad โ theyโre losing because their messaging is stuck in the past while the customer has already moved on. Ayurveda doesnโt need rebranding. It needs reframing โ speaking in the language of todayโs health-conscious consumer while staying true to its roots. ๐ฌ Question: If you had to sell Chyawanprash to Gen Z, whatโs the first line of your ad? (And no, โancient recipeโ wonโt cut it.)
Founder & CEO of Gom...ย โขย 9m
Allopathic vs. Ayurvedic Medicine Allopathic and Ayurvedic medicines offer different approaches to health and healing. Allopathy: It primarily focuses on symptom management and uses drugs or surgery to provide quick relief. This approach often targ
See MoreBuilding WelBe| Entr...ย โขย 6m
Inspired by the global success of yoga, Deepak Agarwal launched AURIC in 2019 to take Ayurveda from India to the world, with 70% of its revenue coming from international markets like the USA, UK, and UAE Founded in 2019, AURIC is an Ayurvedic wellne
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Dabur India Limited isn't just a brandโit's part of daily life for millions, from your grandma's Chyawanprash to the toothpaste we use at home. But how does it stay so relevant in a fast-changing world? Here's what I learned from the Newsletter of
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