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Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and

Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se

Inspiring Ads by Clothing Brands: Mastering Emotion & Influence Great clothing ads don’t just sell fabric—they sell identity, aspiration, and belonging. The best brands understand this, turning simple campaigns into cultural moments. 1. Nike – “You

A startup similar to Blinkit and Zepto, but with a key difference—we deliver items from local vendors instead of big brands, focusing on Tier 2 cities and beyond. this might take time to deliver but atleast you're getting it from a trusted place

🤫 How TATA’s GENIUS STRATEGY made him the GREATEST BUSINESS TYCOON. Tata demonstrates a profound understanding of its diverse audience in India, segmented into Tier-1, Tier-2, and Tier-3 audience. With Tier-1 comprising 170 million wealthy and ri

“Silent Signals: How Brands Speak Value Without Saying a Word” Signal Theory explains how people interpret visible cues as indicators of hidden qualities. In business, brands use signals to suggest value, quality, or trust—especially when actual exp

A quick short read one should must explore. Purpose: To build enduring, compounding business value ("Power" = sustainable differential advantage). Few build Power while other chase growth. #Hamilton Helmer breaks it down into 7 defensible advanta

90% Digital Marketers go for Content Creation tip, but here's the reality → Algorithms Don’t Care: Your post might still flop, no matter how great it is. → Consistency is Key: One viral hit won't sustain you; you need a steady flow of content. →

With crude oil prices pulling back, the US stock market is seeing a strong rally today still I don’t think it will push to new highs by the next financial season valuations are already looking pretty stretched. The Indian market might also hover arou