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Virat Kohli acquires 1.94% in Agilitas Sports; Abhishek Sharma joins as investor

EntrackrEntrackr · 1m ago
Virat Kohli acquires 1.94% in Agilitas Sports; Abhishek Sharma joins as investor
Medial

Virat Kohli acquires 1.94% in Agilitas Sports; Abhishek Sharma joins as investor Indian cricketing icon Virat Kohli has invested Rs 40 crore (approximately $4.7 million) in Agilitas Sports, a sporting goods manufacturing company, as part of the first tranche of what is reportedly a larger funding round. This investment adds to Kohli’s growing startup portfolio, which already includes ventures like Rage Coffee, Digit Insurance, Mobile Premier League (MPL), and Wrogn, among several others. The board of Agilitas Sports allotted 3,61,611 class 2 CCPS at an issue price of Rs 1,106 each to raise the aforementioned amount, its regulatory filing accessed from Registrar of Companies (RoC) shows. In addition to this, the firm is also raising Rs 3 crore from SMLINE Ventures and Indian cricketer Abhishek Sharma, another filing shows. According to Entrackr’s estimates, the Bengaluru-based firm has been valued at Rs 2,058 crore (approximately $242 million) post money. Agilitas Sports has so far raised over Rs 600 crore to date, including a strategic investment of Rs 15 crore from Spring Marketing Capital in September last year. Following the latest infusion, Mauritius-based Infinity Direct Holdings has emerged as the largest shareholder in the company with a 37.73% stake, followed by Co-founder and CEO Abhishek Ganguly, who holds an 18.26% stake. Nexus Venture Partners owns 9.16%, while cricketers Virat Kohli and Yuvraj Singh hold 1.94% and 0.51% stakes, respectively. Founded in 2023 by ex-Puma India head Ganguly, Agilitas Sports follows an integrated model, combining manufacturing, brand licensing, and retail. It recently acquired Mochiko Shoes, which makes footwear for brands like Adidas and Puma. Agilitas is also building its own brands, including Lotto in India and Australia, and plans to expand through retail and a strong “Make in India” focus. Virat Kohli recently ended his Rs 110 crore endorsement deal with Puma India which began in 2017 and was reportedly valued at Rs 300 crore at the time of exit in 2025, to join Agilitas Sports. He is expected to not only serve as the brand ambassador but also play a role in the company’s business decisions.

Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different game

Economic TimesEconomic Times · 11m ago
Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different game
Medial

Indian cricketers are increasingly looking beyond traditional endorsements and investing in equity deals and new ventures. MS Dhoni has acquired a stake in jewellery maker Bluestone, Sachin Tendulkar's sports shoe startup is backed by venture fund Peak XV Partners, and Yuvraj Singh has invested in sports athleisure firm Agilitas Sports. Current players like Virat Kohli, Rohit Sharma, and Hardik Pandya are also active investors. This trend reflects changing consumer expectations and the growing demand for sports goods and health products in India. Personalities like Sourav Ganguly, Ajinkya Rahane, Gautam Gambhir, Shikhar Dhawan, and KL Rahul are also involved in partnership deals and new business ventures.

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