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Virat Kohli to sell One8 to Abhishek Ganguly-led Agilitas Sports

EntrackrEntrackr ยท -2946s ago
Virat Kohli to sell One8 to Abhishek Ganguly-led Agilitas Sports
Medial

Virat Kohli to sell One8 to Abhishek Ganguly-led Agilitas Sports As part of the transaction, ownership of One8 will move to Agilitas. Separately, Kohli will invest Rs 40 crore in his personal capacity to acquire a minority stake in Agilitas Sports. Harsh Upadhyay 08 Dec 2025 Virat Kohli has agreed to sell his sports and lifestyle brand One8 to footwear and apparel company Agilitas Sports, while also investing Rs 40 crore in the company. As part of the transaction, Kohli will join Agilitas as an investor and co-founder of One8. Separately, Kohli will invest Rs 40 crore in his personal capacity to acquire a minority stake in Agilitas Sports. The exact stake size related to this investment was not disclosed. In June, Entrackr reported that Kohli acquired a 1.49% stake in the company for his investment. The same funding round also saw participation from Indian cricketer Abhishek Sharma, who invested in the firm at that time. Virat Kohli launched One8 as an internet-first lifestyle brand offering sportswear with Puma, apparel, accessories, innerwear, and fragrances, and later expanded it into the restaurant chain One8 Commune focused on communal dining. Agilitas Sports was founded in 2023 by Abhishek Ganguly, former managing director of Puma India and Southeast Asia. The company operates across sports footwear, apparel, and accessories and has been expanding through acquisitions. It previously acquired Mochiko Shoes to strengthen its manufacturing capabilities. Ganguly worked closely with Kohli after signing him with Puma in 2017 under a deal valued at around Rs 110 crore, during which the One8 lifestyle athleisure brand was launched. In April, Kohli exited his association with Puma after declining the brandโ€™s Rs 300 crore renewal offer for an additional eight years and opted to invest in Agilitas instead. On the funding front, Agilitas is in advanced talks to raise around Rs 450 crore from existing investor Nexus Venture Partners. Agilitas Sports has so far raised over Rs 600 crore to date from investors including Spring Marketing Capital, SMLINE Ventures, and Infinity Direct Holding.

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Virat Kohli acquires 1.94% in Agilitas Sports; Abhishek Sharma joins as investor

EntrackrEntrackr ยท 5m ago
Virat Kohli acquires 1.94% in Agilitas Sports; Abhishek Sharma joins as investor
Medial

Virat Kohli acquires 1.94% in Agilitas Sports; Abhishek Sharma joins as investor Indian cricketing icon Virat Kohli has invested Rs 40 crore (approximately $4.7 million) in Agilitas Sports, a sporting goods manufacturing company, as part of the first tranche of what is reportedly a larger funding round. This investment adds to Kohliโ€™s growing startup portfolio, which already includes ventures like Rage Coffee, Digit Insurance, Mobile Premier League (MPL), and Wrogn, among several others. The board of Agilitas Sports allotted 3,61,611 class 2 CCPS at an issue price of Rs 1,106 each to raise the aforementioned amount, its regulatory filing accessed from Registrar of Companies (RoC) shows. In addition to this, the firm is also raising Rs 3 crore from SMLINE Ventures and Indian cricketer Abhishek Sharma, another filing shows. According to Entrackrโ€™s estimates, the Bengaluru-based firm has been valued at Rs 2,058 crore (approximately $242 million) post money. Agilitas Sports has so far raised over Rs 600 crore to date, including a strategic investment of Rs 15 crore from Spring Marketing Capital in September last year. Following the latest infusion, Mauritius-based Infinity Direct Holdings has emerged as the largest shareholder in the company with a 37.73% stake, followed by Co-founder and CEO Abhishek Ganguly, who holds an 18.26% stake. Nexus Venture Partners owns 9.16%, while cricketers Virat Kohli and Yuvraj Singh hold 1.94% and 0.51% stakes, respectively. Founded in 2023 by ex-Puma India head Ganguly, Agilitas Sports follows an integrated model, combining manufacturing, brand licensing, and retail. It recently acquired Mochiko Shoes, which makes footwear for brands like Adidas and Puma. Agilitas is also building its own brands, including Lotto in India and Australia, and plans to expand through retail and a strong โ€œMake in Indiaโ€ focus. Virat Kohli recently ended his Rs 110 crore endorsement deal with Puma India which began in 2017 and was reportedly valued at Rs 300 crore at the time of exit in 2025, to join Agilitas Sports. He is expected to not only serve as the brand ambassador but also play a role in the companyโ€™s business decisions.

Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different game

Economic TimesEconomic Times ยท 1y ago
Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different game
Medial

Indian cricketers are increasingly looking beyond traditional endorsements and investing in equity deals and new ventures. MS Dhoni has acquired a stake in jewellery maker Bluestone, Sachin Tendulkar's sports shoe startup is backed by venture fund Peak XV Partners, and Yuvraj Singh has invested in sports athleisure firm Agilitas Sports. Current players like Virat Kohli, Rohit Sharma, and Hardik Pandya are also active investors. This trend reflects changing consumer expectations and the growing demand for sports goods and health products in India. Personalities like Sourav Ganguly, Ajinkya Rahane, Gautam Gambhir, Shikhar Dhawan, and KL Rahul are also involved in partnership deals and new business ventures.

Agilitas Sports raises strategic money from Spring Marketing Capital

EntrackrEntrackr ยท 1y ago
Agilitas Sports raises strategic money from Spring Marketing Capital
Medial

Sportswear and athleisure solutions platform Agilitas Sports has secured strategic investment from Spring Marketing Capital. While the details of the funding amount have not been disclosed, this partnership is expected to advance Agilitas towards becoming a key player in the sportswear industry, according to the companyโ€™s press release. Abhishek Ganguly, the CEO and Co-founder of Agilitas Sports, highlighted that this new investment will enhance their capabilities to expand and develop their brand portfolio further. Founded by former Puma India managing director Ganguly along with his colleagues Atul Bajaj and Amit Prabhu, Agilitas Sports has already scooped up more than $60 million across two rounds from a fund managed by Convergent Finance LLP and Nexus Venture Partners. In April, it acquired the brand license for Italian sports brand Lotto from owner WHP Global. Last year, the firm took over Mochiko, a manufacturer of sports footwear for brands such as Adidas, New Balance, and Reebok. Agilitas Sports has also made substantial investments in manufacturing, research and development, marketing, and distribution, with the goal of revolutionizing the sportswear market in India and beyond.

Agilitas Sports acquires exclusive license of Lotto for India and other markets

EntrackrEntrackr ยท 1y ago
Agilitas Sports acquires exclusive license of Lotto for India and other markets
Medial

Agilitas Sports, a sportswear and athleisure solutions platform, has acquired the brand license for Italian sports brand Lotto from owner WHP Global. Through this long-term license, Agilitas has the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa. โ€œThrough this 40-year license agreement, we will build and implement state-of-the-art manufacturing, cutting-edge technology, and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand,โ€ said Abhishek Ganguly, co-founder and CEO of Agilitas Sports. He added that Agilitas will invest in a dedicated management team to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing, and channels of distribution. With an aim to launch by early 2025, Agilitas plans a multi-category offering in footwear, apparel, accessories, and sports equipment. In September 2023, it acquired Mochiko, a manufacturer of sports footwear for brands such as Adidas, New Balance, and Reebok. As per the company, Mochikoโ€™s establishment of a dedicated factory in Noida to manufacture Lotto validates Agilitas Sportsโ€™ commitment to manufacturing in India. Founded by former Puma India managing director Ganguly along with his colleagues Atul Bajaj and Amit Prabhu, Agilitas Sports has already raised more than $60 million across two rounds from a fund managed by Convergent Finance LLP and Nexus Venture Partners. Earlier this month, Agilitas Sports appointed Richard Zartman as the vice president of footwear design. As part of the founding team, Richard will lead the groupโ€™s portfolio of athletic sportswear brands.

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