Founder-Hexpertify.c...ย โขย 1y
โThe Poor manโs Carโ Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem
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Meta & Google Ads Sp...ย โขย 2m
Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled โthe cheapest car,โ it failed to attract interest in a
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Hey I am on Medialย โขย 1y
In 2008 His dream project, the Nano a Car ๐ priced at Rs 1 lakh ๐ฐ faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
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Personal Branding St...ย โขย 1y
In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the
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Entrepreneur | Build...ย โขย 8m
The Tata Takeover: How Ratan Tata Built an Indian Legacy 1991. A quiet yet determined man takes over the Tata Group. He has big shoes to fill J.R.D. Tata built an empire, but now itโs his turn. The idea? Modernize Tata and take it global. The rea
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