Founder-Hexpertify.c... • 1y
“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem
See MoreHey I am on Medial • 10m
In 2008 His dream project, the Nano a Car 🚗 priced at Rs 1 lakh 💰 faced significant hurdles in West Bengal due to political slugfest, leading Tata to relocate it to Gujarat, praising then-CM Narendra Modi for being " Industry friendly and business
See MorePersonal Branding St... • 1y
In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the
See MoreEarly Retiree | Fina... • 10m
It is really hard to pick a car to buy. Anything that can be looked at in the 15-25 L range? Should have: Automatic Transmission Petrol Good ground clearance SUV 80% city driving. 5000 km / year. Yes, only 5k. Will not buy Tata, Skoda, Volkswag
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