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“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,

Omnichannel : The integration and cooperation of various channel an org uses to interact with their customers, providing a unified consistent experience. Various channels are : • Online • Offline • Hybrid : Buy online, pick up in store.

Shopping malls are failing in India, infact today the success rate of malls has gone below 27% I can bet you don't even know what the reason is See shopping malls make money by renting an outlet or charging a % of commission on total sales by an

Some independent code analyses have suggested that OpenAI is preparing to launch native Shopify powered shopping directly within ChatGPT conversations. Code strings like "buy_now" and "shopify_checkout_url" found in ChatGPT’s bundle indicate that t

Just heard of this new term called “DINK” - Double Income No Kids. Basically you and your wife both draw a monthly income but have no kids to have a better lifestyle. Imagine you’re a man and you decide to hypothetically chop off your balls Just so t

Remember when Kylie Jenner sold out her lip kits in minutes? That’s the power of social commerce. It is: → revolutionizing online shopping → blending social media with e-commerce → the future of retail But what kinds of products thrive here? And h

Just watched Medial's Shark Tank episode. This shows that they don't want any innovation or any company actually trying to compete with global companies. They just want D2C brands that are good at marketing. Niket Raj Dwivedi prove them wrong!!!!

Buying habits are shifting fast in India. Here’s what’s surprising: It’s no longer just about price. Indian consumers are looking for brands that align with their values. Whether it’s sustainability, authenticity, or convenience—they want it all.