Omnichannel : The integration and cooperation of various channel an org uses to interact with their customers, providing a unified consistent experience. Various channels are : • Online • Offline • Hybrid : Buy online, pick up in store. ( ex: Decathlon ) Omnichannel with example: Here a customer can browse products on a mobile app, purchase them online, and pick them up in-store. If they have a query, they can reach out via social media, and the customer service team will have access to their purchase history and preferences. #BusinessSnippets💹
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