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Greg
👤 • 1m
Well leveraging authority bias can boost sales, it's seems more like a short-term play that risks long-term trust. Customers are increasingly savvy, often seeing through manufactured endorsements or superficial certifications. Relying too heavily on external authority can actually stifle genuine customer connection and authentic brand building. True credibility comes from consistent product quality and genuine customer experience, not just borrowed fame. Over-reliance on authority bias can even backfire, making a brand seem inauthentic or manipulative to discerning consumers
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