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In recent years, there's been a noticeable shift in dining preferences across India. More and more people are opting for hygienic and quality restaurants rather than just seeking out the cheapest options. This growing trend highlights the increasing

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

Viral Marketing Strategy - 14 “ Ambush marketing strategy ” Example — let's suppose Brand Y is the main sponsor of the event, but brand X uses advertising tactics in the event, making it look like brand X is the main sponsor of the event by compe

I'm launching an ethnic clothing brand. Based on research, my primary customer demographic is women aged 25-45. I don't have a physical store for offline presence. I'm unsure how to drive online sales. Potential customers seem hesitant to do onl

A strategy by Gucci's CEO, who reportedly burned $10 million worth of unsold luxury products to maintain the exclusivity of the brand. 🤯🔥 The decision to burn unsold products was part of Gucci’s broader strategy to protect its brand image. By de

I am launching a real estate online website and later an app for the same and for cheaper price for customers than current market players, i am stuck at a point where i do not have a budget for social media marketing or digital marketing. I want my s

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 : A brand that you own is a personal brand. In personal branding, you talk about yourself through different stories in which you literally came out of difficult situations, achieved something big or exceptional, or

Hack Used By Startup #3 Clothing Brand Deals With The Trust On Quality The Challenge: A sustainable clothing brand faces skepticism regarding the durability of its eco-friendly garments despite widespread interest in environmentally conscious fashio

Attention Brand Owners!! Running a Legal x Branding Agency, I recently had an interesting conversation with a client. She mentioned wanting people to ask for her brand name when buying any product in her category, irrespective of what brand they bu

Blue Tokai Coffee Roasters is an Indian specialty coffee company that was founded in 2013 by Matt Chitharanjan and his wife Namrata Asthana after they struggling to find quality coffee, they realized that the cafes were using inferior coffee beans an