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᠅ Founder Tip: Product-Market Fit isn’t a moment—it’s a feeling Everyone chases that elusive phrase: Product-Market Fit (PMF). But it doesn’t show up in a dashboard. It shows up in behavior. Here’s how you know you’re getting close: 1. People use it without reminders You’re not begging users to try the product. They come back on their own. You stop pushing—they start pulling. 2. Feedback shifts from confusion to obsession Early: “I don’t get it.” PMF zone: “Can you add this? I use it daily.” Your users become your roadmap. 3. Growth becomes organic Your CAC drops. Word of mouth kicks in. Users invite friends without a referral program. 4. You feel it in support tickets When your support inbox is full of urgent complaints, not silence, that’s good. People care. They’re invested. 5. You stop guessing You’re not pivoting every month. You’re refining. Sharpening. Building deeper, not broader. PMF isn’t a switch—it’s a shift. You’ll feel it in your gut before you see it in your graphs.
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