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After raising $2.3 Mn since its inception in 2020, women-only community startup leap.club is halting its operations due to high customer acquisition costs and retention challenges. The startup announced the decision operations on Instagram and Link

You won’t always feel like it. But show up anyway. That’s how winners are built.

DISTRIBUTION AND VIRALITY Many people in Silicon Valley like to focus on building products that are, in the famous words of the late Steve Jobs, "insanely great." Great products are certainly a positive, but the cold and unromantic fact is that a g

Startup trend : No-code gets you a toy demo. But serious investors want something custom, scalable, and demo-ready. That’s where fast-coded prototypes shine.

If you're building a consumer app, there are 2 levers that'll make your app successful 1. > 2.5% + Install to paid user ratio 2. Solid retention, most apps are trading apps- user performs an activity and never comes back but great businesses are a

I’m looking to connect with someone who has a proven track record in running successful marketing campaigns. If that’s you, I’d love to hear from you. Please reach out via email at connect@surokki.com or send me a DM here on LinkedIn.

I once had a mentor tell me, “Success is just a series of tiny, unsexy actions, repeated over time.” He wasn't wrong. Too often, we chase the big, flashy wins. We scroll through LinkedIn, searching for instant fame, partnerships, and milestones.

I saw someone on LinkedIn say "I always go to ChatGPT for questions now, it's not as cluttered as Google search results". One thing people forget is that - ChatGPT eventually will likely have TONNES of ads all over the results soon. It's still in t

It has never been easier to make your product go viral. So many TikTok playbooks, Instagram influencer hacks, Reddit, X and other ways exist to blow up installs/users. A lot of these didn't exist before, and virality, mostly occurred through the pro

Chamath Palihapitiya on How Facebook Grew by Ignoring Virality Most startups fail because they focus on the wrong thing—going viral. Chamath Palihapitiya, Facebook’s former growth lead, banned his team from even mentioning virality. Instead, he ma