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Medialย โขย 6m
It has never been easier to make your product go viral. So many TikTok playbooks, Instagram influencer hacks, Reddit, X and other ways exist to blow up installs/users. A lot of these didn't exist before, and virality, mostly occurred through the productโs viral loops which were still product-led. Virality hurts much more because it gets you users who didn't want your product in the first place, ruins all your core metrics and hurts the tone of your platform (if it has a community angle). But building a retained user base has been as tough as it always was. It still takes a very good product to deliver month-on-month growth, engagement, and user loyalty. Product-led growth might be slower but much more sustainable. It helps you iterate, take feedback, set the platformโs tone and focus on things that are working. The users are fewer but much more serious, and they can give you the direction/future of your product. Even in monetisation this leads to a much higher percentage of paying users. It's a trade-off between quality of users and number of users. That's why I am learning much more about creating repeatable ways of acquiring users instead of chasing instant virality. That's something I have learnt seeing multiple products around me that went viral and flopped even faster (read: Airchat). I have tasted that virality myself before. Here are the things to prioritise: - building viral loops within the product - repeatable and scalable ways of acquiring users - retentive channels of acquisition over top of the funnel spikes - user NPS (net promoter score) - major focus on frequency and retention of acquired users. There are multiple exceptions based on the product and no hard rule for anything. But this holds true for most of the things built for long-term.
Hey I am on Medialย โขย 4m
Nikita Bier costs $10k for a hour long advisory session - hereโs a free ChatGPT prompt for assessing the virality of your app instead: Analyze my appโs current UX, UI, and social architecture through the lens of engineered virality, meme-driven dis
See MoreWill become a inspir...ย โขย 3m
โPeer Endorsement Loops: How to Build Viral Trust Engines Using Social Proof Psychologyโ Peer Endorsement Loops are viral feedback systems where user behavior reinforces trust, credibility, and conversionsโthrough the visible support of peers. Thi
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Medialย โขย 8m
This is what Virality means most of the time - Nothing. This tool I had created touched millions of visitors for a week and then it died down and its at 1000 visitors daily now. However, if you have achieved virality with retention, there can be n
See MoreHey I am on Medialย โขย 1y
VIRALITY IS A MYTH 1.True virality rarely exists. 2. When it does, itโs very short-lived, and quickly reverts to linear (or worse) growth. 3. When we see a product going โviral,โ itโs very rarely driven by a many-to-many spread, but is instead the
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Medialย โขย 9m
Keith Rabois explains that the key to LinkedInโs success was investing 80% of resources in virality When LinkedIn started, it took 2 years to reach 1 million users, and they had almost no revenue in the first 2-3 years. Keith, who joined as employ
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Mould Innovationย โขย 3m
juggling 3 ideas don't know what to focus on? let's talk about the virality probability. don't just think about " it will blow up" do some research, sure you can identify most viral to least viral so you should focus on building the most viral idea.
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