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Is marketing plays a big role or the product brings virality??

DISTRIBUTION AND VIRALITY Many people in Silicon Valley like to focus on building products that are, in the famous words of the late Steve Jobs, "insanely great." Great products are certainly a positive, but the cold and unromantic fact is that a g

The Startup Lie No One Talks About I used to believe that the best product wins. That if I built something truly innovative, people would come. That execution alone would separate me from the noise. I was wrong. Startups don’t fail because of bad

I have recently completed a market-ready product, which includes three IoT electronic devices along with a mobile app. We have been working continuously on research and development for the past two years. Now, we are seeking seed funding to begin mar

How Amazon Didn’t Just Survive—It Took Over Amazon didn’t “survive” two decades. It rewrote the game and crushed the competition. Here’s how: 1. Customer Obsession, Not Profits Forget margins. Amazon played the long game—low prices, fast delivery,

Is Medial hitting a growth plateau? Every platform experiences a phase where growth shifts from exponential to linear. The real challenge is figuring out why—is it market saturation, lack of innovation, or weaker user retention? A product teard

You have to trigger the survival instinct among your customers to generate more sales. 1. You don’t need luxury to survive. Right? or Wrong? Luxury brings status among neighbors, colleagues & relatives. So, companies like Louis Vuitton, and Mercedes

Keith Rabois explains that the key to LinkedIn’s success was investing 80% of resources in virality When LinkedIn started, it took 2 years to reach 1 million users, and they had almost no revenue in the first 2-3 years. Keith, who joined as employ

KisaanSay, a cross-category direct-from-origin food brand, has raised $2 million in its pre-seed round led by Jungle Ventures through First Cheque@Jungle. The round also saw participation from senior leaders in the food industry. The proceeds will

Case Study: Skippi Ice Pops - Chuski Gets a Modern Makeover Company: Skippi Ice Pops Product: Hygienic and flavorful ice pops Founding: 2020, Hyderabad, India (Ravi & Anuja Kabra) Pre-Shark Tank Challenge: Unhygienic street vendors dominated the