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Is marketing plays a big role or the product brings virality??

Obsessing over distribution is good, but it doesn’t help with when your product has high churn. Churn will always outpace the distribution and hence the growth. Building a good product is still number one priority.

DISTRIBUTION AND VIRALITY Many people in Silicon Valley like to focus on building products that are, in the famous words of the late Steve Jobs, "insanely great." Great products are certainly a positive, but the cold and unromantic fact is that a g

💡 Distribution > Product Because even the best product dies if nobody knows about it. I once spoke with a founder who spent almost a year perfecting his product. Every tiny detail was flawless. But when he finally launched… crickets. No sales. No

Most "viral" apps didn’t go viral because of the product. They went viral because of how they spread. It’s not about building something 10x better. It’s about creating a 10x distribution engine. Influencers spark the wave. Faceless accounts

AWS. GCP. Azure. Giants with billions in infrastructure. And yet, Vercel and Netlify didn’t just survive — they thrived. Why? Focus. Big tech treats niches like side quests. Startups live and die by them. That clarity gives them speed, sharper pro

Nikita Bier costs $10k for a hour long advisory session - here’s a free ChatGPT prompt for assessing the virality of your app instead: Analyze my app’s current UX, UI, and social architecture through the lens of engineered virality, meme-driven dis

The Startup Lie No One Talks About I used to believe that the best product wins. That if I built something truly innovative, people would come. That execution alone would separate me from the noise. I was wrong. Startups don’t fail because of bad

Sting, PepsiCo’s energy drink, carved a niche with bold flavors, vivid packaging and targeted marketing. Leveraging PepsiCo’s market data, beverage experience and distribution network, Sting used first‑mover advantages in some regions to build recogn

I have recently completed a market-ready product, which includes three IoT electronic devices along with a mobile app. We have been working continuously on research and development for the past two years. Now, we are seeking seed funding to begin mar