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Harsh Dwivedi

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Medial • 21d

people obsess over distribution and simply ignore product. every week i see teams talking about growth loops, channels, paid vs organic, influencer seeding, while the product underneath is barely good enough to be remembered. instead, we should keep it painfully simple: your “product dashboard” before pmf should literally just be a list of users with: - who came back on their own - how often they came back - what they actually used then do this: - sort by users who returned without notifications or reminders - manually watch what they did in the product talk to them and ask one question: “what would you be annoyed if this stopped working tomorrow?” delete or ignore everything they didn’t mention do this weekly. distribution can amplify demand, but it can’t create it. if people don’t come back unprompted, you don’t have a growth problem, you have a product problem.

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