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Sameer ahmed

Founder & CEO of Hyg... • 3m

The Startup Lie No One Talks About I used to believe that the best product wins. That if I built something truly innovative, people would come. That execution alone would separate me from the noise. I was wrong. Startups don’t fail because of bad products. They fail because the founder didn’t build distribution into the DNA of the product itself. If people don’t feel the pain deeply enough, If they don’t instantly understand how you solve it, If your product isn’t engineered for virality or retention from day one, You don’t have a business. Most founders try to fix this after launch. The best founders solve it before they write a single line of code. The product is only half the game. The other half is making the world care. If you’re building, ask yourself— Do you have a product, or do you have a movement waiting to happen?

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