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Stop chasing viral moments and start focusing on creating real value. Going viral may get you attention for a day, but adding value builds trust and long-lasting relationships. When you give people something useful—whether it's advice, insights, or s

It has never been easier to make your product go viral. So many TikTok playbooks, Instagram influencer hacks, Reddit, X and other ways exist to blow up installs/users. A lot of these didn't exist before, and virality, mostly occurred through the pro

The Power of Compounding: How Small Investments Create Wealth Compounding is often called the eighth wonder of the world. It’s the process where your money grows not just on the initial investment but also on the returns generated over time. Imagin

How to Create a Viral Marketing Campaign (Without Selling Your Soul) 🦠 Listen up, startup superstars and wannabe viral sensations on medial! 👂 You want to go viral? Here's the secret phoodina ki chatni! 1. Be genuinely interesting (I know, sh

VIRALITY IS A MYTH 1.True virality rarely exists. 2. When it does, it’s very short-lived, and quickly reverts to linear (or worse) growth. 3. When we see a product going “viral,” it’s very rarely driven by a many-to-many spread, but is instead the

Patholite is just the beginning. We started with pathology labs, but I dream of expanding to help other small businesses with tech that doesn’t break the bank. Every small step we take today builds toward a future where digital tools are easy and

Do you think that LOW COST can generate HIGH RETURNS? Don’t believe this is possible? Well, it is. Take the example of Dollar Shave Club. They started with a simple idea, offering affordable razors through a subscription model, cutting out the middl

Why India's Real Unicorns Don’t Chase Fame, They Build Fixes Everyone's chasing valuations. But India's smartest startups? They chase problems. Let me explain: In 2025, we’re seeing a quiet trend. Startups aren’t selling “cool”. They’re selling

Does a viral marketing strategy sound stupid till it works? I was reading an article where a coffee shop based out of Amsterdam got the craziest virality story through the use of one coin. On a regular day, customers would enter the shop, order as

In 2010, Dollar Shave Club launched with a business model that seemed ridiculous on paper—sell razors online for a dollar a month. Who’s going to buy razors from the internet when they can just grab them from the store, right? Fast forward to 2016