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Built a Million-Dollar Business… from Laundry? Yes. Alex Smereczniak started doing laundry in college. Left it. Joined consulting. Hated it. Came back. And turned laundry into a multimillion-dollar empire - 2ULaundry now runs in 29 cities in the USA. What worked? – Solving a boring but real problem – Going full “cockroach mode” when things got hard – Choosing purpose over prestige Turns out, boring businesses scale beautifully — if you stay obsessed.