Back

Anonymous

Anonymous

Hey I am on Medial • 1y

VIRALITY IS A MYTH 1.True virality rarely exists. 2. When it does, it’s very short-lived, and quickly reverts to linear (or worse) growth. 3. When we see a product going “viral,” it’s very rarely driven by a many-to-many spread, but is instead the result of someone with a large audience broadcasting it (i.e. one-to-many). 4. Even though products don’t grow virally for long, it’s still absolutely worthwhile to optimize mechanisms of virality (e.g. word of mouth, invites, referrals, a remarkable product), since that can drive ongoing (free) growth. 5. At the same time, to ignite (and re-ignite) moments of “virality,” you’ll need to invest in getting large one-to-many broadcasts. For example, PR, influencers, TV. Just read this on a great newsletter.

2 replies6 likes
Replies (2)

More like this

Recommendations from Medial

Deep Shah

Ex-Founder | Problem... • 1m

Shower Thought🚿 To Startup Founders, Company's growth/scaling should not depend on virality, you have to have a fundamentally strong GTM strategy.

0 replies1 like
Image Description
Image Description

Harsh Dwivedi

 • 

Medial • 1m

Imagine you make such a bad logo that people think you did it deliberately to get free virality and meme marketing.

6 replies18 likes
Image Description

Vikas Acharya

Building WelBe| Entr... • 1m

Just watch the first 30 seconds of this video. It’s enough to ignite the fire within to prove the skeptics wrong about India’s potential to become a developed economy. Mr. Hardeep Singh Puri one of India’s finest diplomats, delivers data-backed resp

See More
2 replies16 likes
Image Description

Chamarti Sreekar

Passionate about Pos... • 6m

I see there are many remote job platform but rarely a remote internship platform Someone can build in this space For the remote job workers checkout a website called remotehabits , it's about how do you wfh efficiencyly , things to keep in mind ,et

See More
2 replies5 likes
1
Image Description
Image Description

Inactive

AprameyaAI • 6m

The dark side of influencer marketing is something brands rarely talk about, but it’s time to face the facts. Most influencers aren’t worth the investment. Sure, they have massive followings, but how many of those followers actually care about your

See More
12 replies14 likes
1

Vikas Acharya

Building WelBe| Entr... • 12d

𝘞𝘩𝘢𝘵 𝘕𝘰𝘣𝘰𝘥𝘺 𝘛𝘦𝘭𝘭𝘴 𝘠𝘰𝘶 𝘈𝘣𝘰𝘶𝘵 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱: 𝘈-𝘡 𝘚𝘶𝘳𝘷𝘪𝘷𝘢𝘭 𝘎𝘶𝘪𝘥𝘦 - A A – Adaptability Entrepreneurship is unpredictable. Your initial plan will rarely be your final one. The ability to adapt i

See More
0 replies5 likes
1

Ritesh Ghodela

Crafting digital exp... • 12d

Why do many businessmen avoid getting a website? Cost concerns: They think it’s expensive. Lack of awareness: Don’t realize its impact. Tech fear: Feel it’s complicated. No clear ROI: Can’t see instant results. A website isn’t a cost — it’s an

See More
0 replies2 likes

Iqubal Zafar

Computer science Eng... • 6m

Join us in empowering the next generation to ignite positive change. Your support, no matter the size, can make a meaningful difference! https://1gen.cloud/creativeloPay?campaignId=66ed47757bb09c49004f0ca9 I'm working on a project let's contribut

See More
0 replies3 likes
Image Description

SHIV DIXIT

CHAIRMAN - BITE INDU... • 12m

Types of market 1. Perfect Competition: Many buyers and sellers with identical products. 2. Monopoly: Single seller dominating the market. 3. Monopolistic Competition: Many sellers offering differentiated products. 4. Oligopoly: Few large firms

See More
4 replies9 likes
2

Shuvodip Ray

Never compromise wit... • 17d

💥New businesses: Stop chasing virality—engineer it. Create something worth talking about, and let the crowd do the rest. 🌟 Virality isn’t just luck—it’s a growth superpower. For startups, a single viral moment can catapult brand awareness, drive e

See More
0 replies3 likes
1

Download the medial app to read full posts, comements and news.