VIRALITY IS A MYTH
1.True virality rarely exists.
2. When it does, it’s very short-lived, and quickly reverts to linear (or worse) growth.
3. When we see a product going “viral,” it’s very rarely driven by a many-to-many spread, but is instead the
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Niket Raj Dwivedi
•
Medial • 1y
Agreed. A truly valuable product will have great stickiness and retention. Virality can help gain users which it anyway will in the longterm.
0 replies3 likes
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