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Anonymous

VIRALITY IS A MYTH 1.True virality rarely exists. 2. When it does, itā€™s very short-lived, and quickly reverts to linear (or worse) growth. 3. When we see a product going ā€œviral,ā€ itā€™s very rarely driven by a many-to-many spread, but is instead the

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Niket Raj Dwivedi

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Agreed. A truly valuable product will have great stickiness and retention. Virality can help gain users which it anyway will in the longterm.

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