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Vishu Bheda

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Medial • 2h

Chamath Palihapitiya on How Facebook Grew by Ignoring Virality Most startups fail because they focus on the wrong thing—going viral. Chamath Palihapitiya, Facebook’s former growth lead, banned his team from even mentioning virality. Instead, he made them focus on three things: 1. How do we get people to sign up? 2. How do we get them to an aha moment fast? 3. How do we make sure they keep coming back? Startups that chase viral growth often explode—then crash. Why?Because they don’t focus on retention. Facebook avoided this trap by identifying one key metric: Get every new user to add 7 friends in 10 days. That was it. One simple goal. Every meeting, every strategy, every decision focused on making this happen. It was measurable, repeatable, and directly linked to real engagement. Chamath also crushed the “gut feeling” myth. Most founders trust their instincts—but instincts are often wrong. Instead, Facebook studied its most engaged users, figured out what kept them hooked, and then built a roadmap to guide every new user down the same path. The takeaway? Forget virality. Solve real problems. Deliver value fast. Make retention your north star. Follow Vishu Bheda for more valuable startup insights!

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