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Aarihant Aaryan

Prev- Founder & CEO ... • 4m

If you're building a consumer app, there are 2 levers that'll make your app successful 1. > 2.5% + Install to paid user ratio 2. Solid retention, most apps are trading apps- user performs an activity and never comes back but great businesses are always built on great retention

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Aarihant Aaryan

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There's a huge fallacy in consumer apps, that you can solve retention by building a new usecase. As you keep introducing new screens on your app, the conversion % keeps dropping.

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