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If you're building a consumer app, there are 2 levers that'll make your app successful 1. > 2.5% + Install to paid user ratio 2. Solid retention, most apps are trading apps- user performs an activity and never comes back but great businesses are a

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Anonymous

Anonymous 2

Hey I am on Medial • 5m

High install-to-paid ratio and retention are everything. If people aren’t converting or sticking around, your app is just burning cash. Great businesses are built on returning users who pay for value. High user acquisition alone is not enough.

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