If you're building a consumer app, there are 2 levers that'll make your app successful
1. > 2.5% + Install to paid user ratio
2. Solid retention, most apps are trading apps- user performs an activity and never comes back but great businesses are a
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Anonymous 4
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Building retention isn’t just about a great product; it’s about constant engagement through new features, community, or rewards. It’s way easier said than done and takes a lot of ongoing investment.
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