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Alokin Alset

Architecting PMF for...ย โ€ขย 10m

are you on IG and YT? Why bother making buyers download an app for mostly one time purchase such as artisans products. Use Shopify and drive your distribution via social accounts.

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Sambit Ghosh

Founder | Acrilc | A...ย โ€ขย 10m

we do have an Instagram presence, but weโ€™re not on YouTube yet as our focus has been on building a platform that directly empowers artisans rather than relying solely on social media distribution. I hear your concern about making buyers download an app or visit a website for a one-time purchase, and I agree that can be a barrier. However, Acrilcโ€™s mission isnโ€™t just about driving one-off salesโ€”itโ€™s about creating a sustainable ecosystem for handcrafted artists to thrive.The core issue weโ€™re solving is the disorganized state of the handcrafted market. Artisans struggle with visibility, authenticity, and monetization on generic platforms like Instagram or Shopify. Our platform provides a free portfolio for artisans to showcase their work professionally, alongside a marketplace where they can list their creations. The beauty of this setup is that artists can simply share a single portfolio link (e.g., acrilc.com/artist-name), and buyers can instantly view their work, explore their story, and purchase directlyโ€”no app download required. This streamlined approach reduces friction while empowering artisans to build a lasting digital presence, not just a one-time sale.Unlike Shopify, which is great for e-commerce but lacks artisan-specific tools, Acrilc offers tailored features like AI-driven authenticity verification and gamified engagement (โ€œCookiesโ€ system) to foster community. Weโ€™re also focusing on hyper-local buyer matching to drive consistent sales, something social accounts alone canโ€™t achieve at scale. While we leverage Instagram for awareness, our platform organizes the fragmented handcrafted market into a cohesive digital umbrella, ensuring artisans donโ€™t get lost in the noise of broader platforms.

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