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Sambit Ghosh
Founder | Acrilc | A... • 7m
we do have an Instagram presence, but we’re not on YouTube yet as our focus has been on building a platform that directly empowers artisans rather than relying solely on social media distribution. I hear your concern about making buyers download an app or visit a website for a one-time purchase, and I agree that can be a barrier. However, Acrilc’s mission isn’t just about driving one-off sales—it’s about creating a sustainable ecosystem for handcrafted artists to thrive.The core issue we’re solving is the disorganized state of the handcrafted market. Artisans struggle with visibility, authenticity, and monetization on generic platforms like Instagram or Shopify. Our platform provides a free portfolio for artisans to showcase their work professionally, alongside a marketplace where they can list their creations. The beauty of this setup is that artists can simply share a single portfolio link (e.g., acrilc.com/artist-name), and buyers can instantly view their work, explore their story, and purchase directly—no app download required. This streamlined approach reduces friction while empowering artisans to build a lasting digital presence, not just a one-time sale.Unlike Shopify, which is great for e-commerce but lacks artisan-specific tools, Acrilc offers tailored features like AI-driven authenticity verification and gamified engagement (“Cookies” system) to foster community. We’re also focusing on hyper-local buyer matching to drive consistent sales, something social accounts alone can’t achieve at scale. While we leverage Instagram for awareness, our platform organizes the fragmented handcrafted market into a cohesive digital umbrella, ensuring artisans don’t get lost in the noise of broader platforms.
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