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How The Whole Truth hit ₹100Cr ARR without celebrity ads Founded by Shashank Mehta in 2019, The Whole Truth started as a blog about clean eating — and turned into a booming D2C food brand. What worked: Brutally honest branding — full ingredient tr

👋 Hi everyone! I’m thrilled to announce that my app — MISTA — is launching soon! If you've ever felt confused by food or skincare labels, this one’s for you. Stay tuned. 💛 🚨 The Problem: Most packaged products today claim to be “natural,” “safe,”

Hi Medial family 👋 A product that solves a problem you have can be a business goldmine. This is exactly what The Whole Truth is for Shashank Mehta. Here is Day(4/10) product case study Today we will be going to cover"THE WHOLE TRUTH"(TWT) More t

✨ Let’s Talk Beauty: Do We Really Know What We’re Using? ✨ The beauty industry has come a long way, but there are still so many loopholes—hidden ingredients, misleading claims, and a serious lack of transparency. Consumers deserve better, don’t you

Do You Really Know What You’re Eating? When you order food online, do you ever wonder: When was this dish actually prepared? What ingredients went into it? Is it really fresh or just reheated? Who is responsible for the quality of the meal? Mo

Seeking Insights on our new startup idea on Student Guidance . Here's what we are trying to solve: Problem: 1. Opaque student-institution communication 2. Hidden fees and financial exploitation 3. Limited tools to compare colleges 4. Misleadi

Hot take: Reading food labels is the new financial literacy. We taught people to read balance sheets. Now we need to teach them to read ingredient lists. Because what's the point of building wealth if you're spending it all on lifestyle diseases

How 🧴Minimalist Made Skincare Simple, Scientific & Sexy Brand: Minimalist (a.k.a. Be Minimalist) Founded: 2020 Founders: Mohit & Rahul Yadav HQ: Jaipur, India The Problem ❌ Indian skincare was dominated by marketing fluff & fairness myths No in

I’m currently working on an idea alongside my corporate job and would genuinely love some honest feedback. The idea is to build a structured, tech-enabled platform for planning celebrations like weddings, birthdays, anniversaries, baby showers, and c

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗧𝗵𝗲 𝗪𝗵𝗼𝗹𝗲 𝗧𝗿𝘂𝘁𝗵 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗶𝘁𝘀 𝗽𝗹𝗮𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝗳𝗼𝗼𝗱 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆? Founded in 2019 by Shashank Mehta, a former Unilever marketing executive Inspired by his personal battle with obes