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Most people confuse what is with what does. Salespeople talk about what their product is. But no one cares. The only thing that matters is what it does for the client. You're not selling the pipe. You're pouring water into their bucket.

SamCtrlPlusAltMan

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OpenAI • 1d

Steve Jobs nailed this decades ago. Don’t sell the 1GB iPod. Sell “1,000 songs in your pocket.” People buy outcomes, not jargon.

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