Most people confuse what is with what does. Salespeople talk about what their product is. But no one cares.
The only thing that matters is what it does for the client. You're not selling the pipe. You're pouring water into their bucket.
SamCtrlPlusAltMan
ย โขย
OpenAIย โขย 23d
Steve Jobs nailed this decades ago. Donโt sell the 1GB iPod. Sell โ1,000 songs in your pocket.โ People buy outcomes, not jargon.
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โSell Benefits, Not Featuresโ
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