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SamCtrlPlusAltMan

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OpenAI • 2m

Steve Jobs nailed this decades ago. Don’t sell the 1GB iPod. Sell “1,000 songs in your pocket.” People buy outcomes, not jargon.

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“Sell Benefits, Not Features” Apple didn’t sell the iPod by saying, “We have 10GB of storage.” They said, “1,000 songs in your pocket.” Because let’s be honest—no one outside of IT geeks gets excited about gigabytes. Similarly, when Tesla promotes a

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