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Most Indian YouTubers FAIL at business, but why? Let’s break it down I recently watched a video by Vedant Rusty on the same topic. Here is what I learn👇 In the Indian YouTube ecosystem, almost everything is inspired by Western YouTubers. It’s not surprising if some of them copy their business too But here’s the reality check: why do most of them fail within a few years? But wait—why do they even need to start another business when they already earn crores from content creation? It’s not just about money. Most of them are already making crores. The real reason is "short lifespan of content creators" Fame is temporary; They all know it well. Algorithm change, Taste of the audience change and New creator take place. What was once entertaining and relevant becomes boring, irrelevant, and cringy Amit Bhadana, Mumbaikar Nikhil, Technical Guruji are few examples. Despite having millions of subscribers, they are struggling to get even million views This concept is not limited to content creators only; even Bollywood stars go through this Manisha Koirala and Mithun are two of them That’s why content creators start businesses so that even if their content career fades, their business will put money in their pocket But here’s where it gets interesting 👉 YouTubers think their followers = customers. They assume having an audience means automatic success. But they overestimate brand loyalty They expect even, just 5% of their million of followers to buy a ₹1,000 product, it'll make them crorepati overnight. But business doesn’t work like that Some businesses like Tech Burner’s Overlays & Ankur Warikoo’s sir courses are thriving. Others, like Mumbaikar Nikhil’s LEVEL MN & many influencer-led brands, failed despite great launches and initial success. Why? Bad customer experience – Cheap quality, poor service( Tech Burner’s smartwatch faced huge backlash due to poor quality). Wrong pricing – Selling products for ₹2,000 that competitors sell for ₹500( Fokus has faced a lot of backlash because of the pricing). Scalability issues – No long-term vision beyond. Then why do some succeed? Take Elvish Yadav. He launched Systumm Clothing at his peak but didn’t stop there. He also launched Play DMF Hariyanvi (a music label) and also invests in properties, building sustainable revenue sources beyond YouTube. I don’t personally love his content, but I respect how he’s leveraging his fame smartly and the way he is using his business sense. Meanwhile, Gaurav Taneja's BeastLife & Rosier Foods did ₹35Cr & ₹33Cr in sales in their first year—proving that influencer-led businesses CAN work… if done right. And then, there’s Alakh Pandey sir, who turned his content into a unicorn. His success wasn’t just about making content, it was about solving a real problem. The lesson? A personal brand is an advantage, but it’s NOT enough Marketing can bring customers, but product quality keeps them Business fundamentals guarantee success, not fame.