Back

Here is the shocking truth of why your grandma's toaster from 1950s works perfectly well while the one you bought just two years ago has gone bad. its a secret business strategy where companies are making billions while the planet suffers. In 1924 the world's largest light bulb companies met in a secret conference in Geneva. Their mission? - 'Not' to make better light bulb, but make worse ones. They formed the Phoebus Cartel to deliberately cut the life of a light bulb from 2500 hours to 1,000 hours. This was the birth of planned obsolescence, designing products to fail deliberately, and today, its everywhere. Your iPhone slowing down after you install a new update. This isn't a co-incidence Printers with killer chips inside so that they stop working after a certain number of copies have been printed, despite everything else working perfectly all right . AirPods with batteries you cant replace because the moment they die, you trash them. Fast Fashion dropping 24 micro seasons instead of 4 every year, making you feel outdated every two weeks. The business math is very simple. Shorter product lives is equal to customers repurchasing, equal to greater profit for companies. But the cost we are paying is staggering. We are drowning in 50 million tons of e-waste every single year, and the biggest cost - your trust. Studies show that 88% of consumers are begging for products to last longer, while 77% would rather repair them than replace them. But there are some good rebel companies that are fighting back. "Patagonia" literally runs ads saying don't buy this jacket and offers free repairs for life. "Fairphones" make mobile phones where every single component can be replaced. "Mieles" designs products and appliances to last 20+ years, and their customers are insanely loyal. These companies aren't just doing good, they are crushing it and have better margins and passionate customers. So Here's a question for every single business leader. Are you chasing quick profits by designing products to fail or building a legacy brand people trust for decades? Because, in the end planned obsolescence isn't just killing our plant, its killing your customers' trust, and without trust, your brand has no future. Which side are you on? Do mention below. and this post needs to be shared widely. not for our sake, our plant's sake.