Growth hides flaws. Crisis shows if you really have a business. Thatโs exactly what happened with Fittr. During COVID, Fittr became the poster child of Indiaโs online fitness boom. Revenue soared from โน58 Cr to โน90 Cr. Investors rushed in. But behind the scenes? - Cash burned. Losses ballooned. Growth masked broken economics. When gyms reopened, reality hit: The market was โniche and fickle.โ Funding dried up. Founder Jitendra Chouksey (JC) had two options: Keep burning cashโฆ or rebuild from scratch. A conversation with Nithin Kamath (Zerodha) became the turning point. Fittr slashed costs, shut performance marketing, halted discounts โ and rebuilt with brutal discipline. The result: โข โน41 Cr loss in FY23 turned into โน11.5 Cr profit by FY25 (cash basis). โข Pivoted to healthcare with Fittr HART and diagnostics. Lesson: Revenue โ Success. Valuation โ Value. Growth โ Endurance. If it only works in good times, itโs a bubble. Whatโs your take โ do we still over-glorify growth?
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