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Chirag

ย โ€ขย 

&OTHERSย โ€ขย 5m

Growth hides flaws. Crisis shows if you really have a business. Thatโ€™s exactly what happened with Fittr. During COVID, Fittr became the poster child of Indiaโ€™s online fitness boom. Revenue soared from โ‚น58 Cr to โ‚น90 Cr. Investors rushed in. But behind the scenes? - Cash burned. Losses ballooned. Growth masked broken economics. When gyms reopened, reality hit: The market was โ€œniche and fickle.โ€ Funding dried up. Founder Jitendra Chouksey (JC) had two options: Keep burning cashโ€ฆ or rebuild from scratch. A conversation with Nithin Kamath (Zerodha) became the turning point. Fittr slashed costs, shut performance marketing, halted discounts โ€” and rebuilt with brutal discipline. The result: โ€ข โ‚น41 Cr loss in FY23 turned into โ‚น11.5 Cr profit by FY25 (cash basis). โ€ข Pivoted to healthcare with Fittr HART and diagnostics. Lesson: Revenue โ‰  Success. Valuation โ‰  Value. Growth โ‰  Endurance. If it only works in good times, itโ€™s a bubble. Whatโ€™s your take โ€” do we still over-glorify growth?

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