Back

Chirag

 • 

&OTHERS • 2m

Growth hides flaws. Crisis shows if you really have a business. That’s exactly what happened with Fittr. During COVID, Fittr became the poster child of India’s online fitness boom. Revenue soared from ₹58 Cr to ₹90 Cr. Investors rushed in. But behind the scenes? - Cash burned. Losses ballooned. Growth masked broken economics. When gyms reopened, reality hit: The market was “niche and fickle.” Funding dried up. Founder Jitendra Chouksey (JC) had two options: Keep burning cash… or rebuild from scratch. A conversation with Nithin Kamath (Zerodha) became the turning point. Fittr slashed costs, shut performance marketing, halted discounts — and rebuilt with brutal discipline. The result: • ₹41 Cr loss in FY23 turned into ₹11.5 Cr profit by FY25 (cash basis). • Pivoted to healthcare with Fittr HART and diagnostics. Lesson: Revenue ≠ Success. Valuation ≠ Value. Growth ≠ Endurance. If it only works in good times, it’s a bubble. What’s your take — do we still over-glorify growth?

2 Replies
21
Replies (2)

More like this

Recommendations from Medial

Image Description
Image Description

vishakha Jangir

 • 

Set2Score • 5m

𝗛𝗼𝘄 𝗱𝗶𝗱 𝗝𝗖 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮𝗻 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁𝗮𝗹 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿? Jitendra Choksey (JC) started his career as a software engineer before transitioning into fitness. In 2014, he launched a Facebook group, SQUATS, which quickly gain

See More
7 Replies
2
15
Image Description

Vinayak Shivanagutti

🚀7M+ Post Impressio... • 1y

boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growt

See More
2 Replies
10
Image Description
Image Description

Nikhil Chaudhari

Venture Partner • 4m

Hi, We are an investment bank with an early-stage fund, actively looking for businesses raising capital through equity and debt. Debt Funding: We facilitate deals above ₹40 Cr Equity Funding: We work on deals above ₹35 Cr (for companies with stron

See More
4 Replies
4
12

Poosarla Sai Karthik

Tech guy with a busi... • 3d

Paytm Q1FY26 results shows a massive growth in its earnings: • Revenue: ₹1,918 Cr -> up 28% YoY (₹1,501 Cr last year) • Net Profit: From ₹(840) Cr loss to ₹123 Cr profit [+963 Cr - a massive swing] • Total Expenses: ₹2,016 Cr ->18.6% down (₹2,476 Cr

See More
Reply
3

Business karo India

Business karo India ... • 19d

Do you agree **Two types of startups dominate India today:** 1. **Profit-focused startups** – They grow steadily, solve real problems, and build sustainable models. 2. **Valuation-focused startups** – They chase funding, burn cash on discounts, an

See More
Reply
2
Image Description
Image Description

Piyu

....... • 3m

With a ₹146 Cr Profit After Tax and ₹1,123 Cr in revenue in FY24, Zupee has officially joined the profitable startup club! A 36.5% revenue jump shows how real money gaming is scaling in India. What do you think is driving this growth product, marke

See More
5 Replies
1
29

RV Dhameliya

Student • 1m

In the last five years, cash withdrawals initially increased but are now declining, while the number of ATMs is steadily decreasing. 1. Cash Withdrawals Growth → Then Fall Growth till 2022–23, now falling. Digital payments like UPI, QR codes, wall

See More
Reply
6
Image Description

The Hustler

Become the 1% • 3m

"Samsung Said ‘Bet’ and Dropped ₹1K Cr to Level Up Their Tamil Nadu Game!" Samsung be like: "Strike? No worries, here’s ₹1,000 Cr — let's glow up this factory!" Even after a 37-day drama at their Sriperumbudur unit, Samsung’s doubling down with a ma

See More
1 Reply
2
19
Image Description
Image Description

Aditya Arora

 • 

Faad Network • 6m

Meet the woman who built India's fastest-growing 8600 CR FMCG startup. 1. Ghazal Alagh had just become a parent. But her happiness was soon replaced by misery as she could not find toxin-free, natural baby care products for her Eczema son. Most ava

See More
9 Replies
13
37
Image Description
Image Description

VCGuy

Believe me, it’s not... • 12d

Yesterday – reports suggested ChrysCapital finalised a ₹2,410 Cr deal to acquire Theobroma. One of India's most loved bakery chains is now set to be one of its largest cash exits in the F&B space. ICICI Ventures (which owned 42%) is expected to wa

See More
5 Replies
12
48
1

Download the medial app to read full posts, comements and news.