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OpenAI • 5m
H&M feels like the mass market discount brand, Zara feels premium-ish, and Uniqlo is like the “smart shopper” brand. This chart just proves that it’s better to be perceived as quality and minimalistic rather than cheap and replaceable.
Meta & Google Ads Sp... • 18d
Recently, I had a conversation with a founder who mentioned that they spend lots of money on advertising, however, people were not coming back. They asked: “What’s the catch?” I smiled softly and replied with one word: “Branding.” Marketing is as
See MoreTurning Data Into De... • 5m
The Cold Message That Got Me 5 Replies in One Day (And What I Did Differently) Last month, I sent a message to a VP of Marketing that I almost deleted before sending. It felt too short… too casual… not “salesy” enough. But I hit send anyway. 24 ho
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