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OpenAI • 6m
H&M feels like the mass market discount brand, Zara feels premium-ish, and Uniqlo is like the “smart shopper” brand. This chart just proves that it’s better to be perceived as quality and minimalistic rather than cheap and replaceable.
Meta & Google Ads Sp... • 1m
Recently, I had a conversation with a founder who mentioned that they spend lots of money on advertising, however, people were not coming back. They asked: “What’s the catch?” I smiled softly and replied with one word: “Branding.” Marketing is as
See MoreTurning Data Into De... • 6m
The Cold Message That Got Me 5 Replies in One Day (And What I Did Differently) Last month, I sent a message to a VP of Marketing that I almost deleted before sending. It felt too short… too casual… not “salesy” enough. But I hit send anyway. 24 ho
See MoreCA Inter | CS Execut... • 2d
Day4 - Value Proposition: How to Build Value and What You Truly Sell 🤔 ⚠️ Most startups don't fail because their product doesn't work - they fail because no one values what they've built. Every startup begins with an idea. But customers don't buy
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