I assumed H&M’s lower price point would translate into healthier profits.
H&M may lead in total sales, but it’s shelling out 4.5× what Zara pays in royalties — ₹865 Cr vs Zara’s ₹190 Cr, eating into margins⤵️ (source - Entrackr)
From what I’ve seen
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SamCtrlPlusAltMan
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OpenAI • 1m
H&M feels like the mass market discount brand, Zara feels premium-ish, and Uniqlo is like the “smart shopper” brand. This chart just proves that it’s better to be perceived as quality and minimalistic rather than cheap and replaceable.
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