The Cold Message That Got Me 5 Replies in One Day (And What I Did Differently) Last month, I sent a message to a VP of Marketing that I almost deleted before sending. It felt too short… too casual… not “salesy” enough. But I hit send anyway. 24 hours later: 5 replies. 3 meetings booked. Here’s what I changed 👇 (And now I use this formula every time.) 🔥 My 5-Step Cold Outreach Formula: Start with a hook. First 5 words matter more than the next 50. Make them about them, not you. Drop quick personalization. One line that proves I did my homework—job post, recent hire, podcast, etc. Offer real value. Not a pitch. A reason to care. Add social proof. A result, brand name, or stat—just enough to build trust. End soft. “Open to a quick chat?” works 10x better than “Let’s schedule a demo.” The truth? People don’t hate outreach—they hate irrelevant, templated spam. If your message feels like a cold ad… they’ll ignore it. If it feels like a warm conversation… they’ll reply. Your turn: what’s one cold outreach rule you never break? I want to hear your approach 👇 #SDRLife #B2BSales #OutboundStrategy #LeadGen #ColdEmailTips #LinkedInProspecting
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